Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Africa, DOM, East Europe · Article.

ROLLS-ROYCE ART PROGRAMME TO PREMIERE NEW WORK BY ARTIST DAN HOLDSWORTH AT GENEVA MOTOR SHOW

Rolls-Royce Motor Cars is delighted to announce that as part of its Art Programme, a new work by artist Dan Holdsworth will be premiered at the 2018 Geneva International Motor Show, between 8th-18th March. Three cinematic screens will be incorporated into the marque’s suite, exhibiting previously unseen work by one of Britain’s foremost photographic artists.

Art
·
Rolls-Royce
·
Geneva
 

Press Contact.

Emma Rickett
Rolls-Royce Motor Cars

Tel: +44-1243-384-061

send an e-mail

Downloads.

  
Attachments(1x, ~101.52 KB)
  
Photos(17x, ~101.12 MB)

This article in other PressClubs

Rolls-Royce Motor Cars is delighted to announce that as part of its Art Programme, a new work by artist Dan Holdsworth will be premiered at the 2018 Geneva International Motor Show, between 8th-18th March. Three cinematic screens will be incorporated into the marque’s suite, exhibiting previously unseen work by one of Britain’s foremost photographic artists.

In Holdsworth, Rolls-Royce finds an artist with a restless fascination of capturing not only the perfection of nature, in this case in the form of vast expansive landscapes, but also a desire to depict these landscapes in the most technological and precise manner. These attributes resonate with Rolls-Royce, echoing the brand’s constant desire to innovate, to advance and to further the realms of precision in each and every Rolls-Royce motor car.

Dan Holdsworth’s Acceleration Structures allows the viewer to see Europe’s most sublime but inhospitable landscapes in radically new ways through advanced technology, underpinned by scientific research and personal endeavour and adapted to create art. The artist uses photogrammetry, mapping and extracting spatial co-ordinates, to realise a three-dimensional wireframe creating a stunning X-ray effect of three Mont Blanc Alpine glaciers, namely Argentiére, Bossons and Bionnassay. The glaciers are geo-mapped using scientific instruments at the very fore of their field.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “Dan Holdsworth’s work is truly exhilarating. He adopts a scientific and high-tech approach whilst adhering to a personal dedication in creating astonishingly precise and arresting artwork. In the end, you have a resoundingly powerful and awe-inspiring work, which can be admired for its aesthetic as much as for its endeavour. In this I find great synergy and I am thrilled to welcome him to the fellows of the Rolls-Royce Art Programme.”

Dan Holdsworth, artist, commented, “It is incredible to have been commissioned by the Rolls-Royce Art Programme, which has enabled me to realise this important new work of art.”

Holdsworth, who in a move that demonstrates his extraordinary vision and desire to further an art-form using scientific research, creates something of great beauty and magnitude but at the same time, accuracy. The work becomes scientifically significant, a symbol of the very best of human achievement of its time.

In commissioning this new work, Rolls-Royce is continuing its legacy of creatively contributing to the fabric of the contemporary art world. Holdsworth will join a roster of accomplished artists who have created works at the bequest of the marque, including Yang Fudong, Isaac Julien, Angela Bulloch, Pipilotti Rist and most recently Asad Raza.

#RRART 

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

PARIS MOTOR SHOW.

Here you will see the on demand transmission of the BMW Group Conference.

open streaming site

Latest Facts & Figures.

Technical specifications of the BMW i3 (120 Ah) and the BMW i3s (120 Ah), valid from 11/2018.
Tue Oct 02 17:56:17 CEST 2018
Technical Data, Specifications
Specifications of the new MINI Countryman, valid from May 2017.
Tue May 16 23:50:00 CEST 2017
Technical Data, Specifications
Specifications of the new MINI Countryman, valid from January 2017.
Tue Jan 17 23:50:00 CET 2017
Technical Data, Specifications
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login