BMW 535i Sedan Exterior Design (Luxury Line, exterior paint and interior design Glacier Silver met., Nappa leather in mocca with black world, interior trim in fine line anthracite with accent trim pearl chrome): front view, detail, side and back view, lights, at sunset, illuminated door handles / Interior Design: door open, interior shots, view from driver side, details of materials, gear, handgrip, interior shots, view from co-driver side, details of materials, car-dashboard, view from back seats to car dashboard, details of wheel, center console, display / Driving shots: on mountain road, onboard camera (incl. "Luxury" logo on decorative strip), over driver's shoulder, car to car / BMW 530d Touring - Exterior Design (Modern Line, exterior paint and interior design Jatoba brilliant effect, Nappa leather in Ivory White with black instrument panel and steering wheel in oyster world, interior trim in aluminum mesh effect and fine line bright wood): front view, side view, rear view, details, line-logo "Modern", decorative strip, rim, long shots / Interior design: open door, interior shots, view from driver side, gearshift, details of car dashboard, wheel, center console, display, top windows, open door, back seats, luggage space, stop trick, various positions of back seats and luggage space / Driving shots: on ocean way, car to car, on board camera, wheels, inside, over driver's shoulder / BMW 535i Gran Turismo - Exterior design (Luxury Line, exterior paint and interior design Kalisto grey, Nappa Ivory white/Black dashboard, interior trim in dark Ash-grain with wood inlay): side, back and front view, line logo "Luxury", door handles, rear view / Interior design: inside, details BMW logo, entrance, door handles, materials, open door, interior, view from driver side, speed indicator with changing designs, car dashboard, Bang&Olufsen speakers, display, center console, iDrive with touch screen mode, interior, back seats with various positions, details materials, opening back door view in luggage space, stop trick, various positions of back seats and luggage space, back door closing / Driving shots incl. on board camera and car to car / BMW 5 Series Sedan, Touring and Gran Turismo - Beauty shots (incl. time laps clouds and night impressions).

Designprocess and Behind the Scenes of the BMW Concept Speedtops. Locations in Dingolfing, FIZ and Studio.

The film describes the functionality of the new BMW control unit, including the driving coordinator, called Heart of Joy. We begin in a dark room where the control unit itself is shown from various angles. With a flight through the interior of the Heart of Joy, we land in a collage that showcases BMW’s expertise and experience in developing the typical BMW driving pleasure. Next, we see an X-ray view of the Neue Klasse show car, where the drivetrain, including simplified data streams of the driving coordinator, is displayed. During a curve, force arrows at the wheels explain how the driving coordinator regulates. This is repeated in the next scene during an evasive maneuver on a snow-covered road. Subsequently, we are in an Italian mountain village where the smooth gliding and elegant stopping of the new drive are shown. We end the film with a dynamic driving collage of the Neue Klasse show car.

AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.

On-Location video content of the BMW Concept Touring Coupé. Staged at the north-italian riviera and a typical italian villa. Video content with and without people.

On-Location video content of the BMW Concept Touring Coupé. Staged at the north-italian riviera and a typical italian villa. Video content with and without people.