In order to be tested to receive 5 Stars in Euro NCAP's safety evaluation, the vehicle must be put through 4 total vehicle crash tests, plus active safety tests on the track as well as component tests. This side (barrier) test demonstrates the top performance of the iX as well as presenting BMW's first production implementation of a center airbag to further limit interaction on the far side of the vehicle.

The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 1 – The Monolith: Interviews about the process of exterior design with Kai Langer (Head of BMW i Design), Dirk Müller-Stolz (Head of BMW i Exterior Design) and Sawyer Li (Exterior Designer). The minimalist, bold and iconic exterior design is visually transported in this episode, that feels reduced and sculptural - thus almost mystic. A monolith functions as a symbolic/aesthetic motive throughout the episode.

The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 2: Focus of episode 2 is interior design and interviewpartners are: Matthias Junghanns (Head of BMW i Interior Design), Simon Sebastian (Interior Designer) and Daniela Bohlinger (Head of BMW Group Design Sustainability). The concept of minimalism is also reflected within the interior-design, that surprises with an inviting, boutique-like atmosphere and an transcendent quality. Several, now pastel colored monoliths are part of the set-design, mixed with floral attributes in Ikebana-like-fashion.

In conjunction with BMW Digital Premium the ConnectedDrive Store in BMW Operating System 9 offers an ever evolving range of apps. (images shows content specific to Germany).

AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.