BMW Asia announces sponsorship of Standard Chartered Marathon Singapore 2011

Singapore. BMW Asia today announced its inaugural co-sponsorship of the Standard Chartered Marathon Singapore 2011 (SCMS). BMW Asia along with the race organiser, Singapore Sports Council (SSC), unveiled a series of initiatives aimed at further engaging participants and improving the race experience for SCMS 2011 runners, in the lead up to and during the race on 4 December 2011.

One key highlight of the partnership is a chance for Full and Half Marathon runners to win a brand new BMW X1 sDrive18i simply by joining Team BMW. This will be complemented with a series of activities including running clinics where runners will be given expert coaching to hone their technique and performance ahead of SCMS 2011.

BMW will also be sponsoring the pacers programme for Full Marathon runners to help them improve and achieve their personal bests. And as the Official Car Sponsor, BMW cars will also be deployed to provide medical, logistics and operational support on race day. 

Commenting on the partnership, Mr Lim Teck Yin, Chief Executive Officer, Singapore Sports Council, and Chairman of the SCMS 2011 Organising Committee said: “SSC is delighted to have BMW Asia on board as a partner for the Standard Chartered Marathon Singapore. Sharing the belief that sport brings joy to individuals and the community, BMW Asia will add to the unique pre-race and race day offerings for the SCMS runners. Working with our valued partners such as BMW, SSC is constantly looking for ways to enhance the SCMS as a premier race.”

Speaking from the announcement was Mr Neil Fiorentinos, Managing Director of BMW Group Asia, who said: “BMW is thrilled to be a major sponsor of the Standard Chartered Marathon Singapore 2011 as the event, and the sport itself, is the perfect fit for our brand characters of sporty, efficient and dynamic. Furthermore, driven by its EfficientDynamics philosophy, BMW has engineered its automobiles to deliver a more superior driving performance, but at the same time, to consume less energy and be more environmentally friendly.”

The philosophy of the EfficientDynamics technology comprise of a highly efficient engine through air and fuel management, minimised energy loss, lightweight design and superior aerodynamics. In principle, these are also core aspects of marathon running: proper breathing technique, efficient use of energy and lightweight or aerodynamic running gear. 

“While BMW has relentlessly developed the superior technology to make its cars perform at their optimal level, marathon runners also have to follow a rigorous and well-planned training program in order to achieve their best result on race day,” added Mr Fiorentinos. 

Win the BMW X1 sDrive18i

All Singapore citizens and Singapore Permanent Residents, who are 18 years and above as of 4 August 2011, and have signed up for either the Full Marathon or Half Marathon race category of the Standard Chartered Marathon Singapore 2011, will be eligible to win the BMW X1 sDrive18i simply by registering for Team BMW. The Team BMW Finishers’ Draw for the BMW X1 sDrive18i will be conducted one week after race day.

The BMW X1 sDrive18i comes with all the features so typical of a BMW X model and at the same time offers a new interpretation of BMW’s Sheer Driving Pleasure. This youngest member in the wide range of BMW X models stands for versatile sportiness and supreme agility, with looks characterised by self-confident elegance and modern style. The BMW X1 brings together the features typical of a Sports Activity with the driving characteristics, dynamic performance and outstanding fuel economy and emission management of the BMW 1 Series.

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Enclosures

• Annex A: Details of BMW’s Sponsorship of Standard Chartered Marathon Singapore 2011
• Annex B: Details of Team BMW Finishers’ Draw
• Annex C: Specifications of BMW X1

About BMW Group Asia

Established in 1985, Singapore is the regional office for BMW Group Asia, which has market responsibility for all importers in the East Asia region, as well as the BMW Group subsidiary in Indonesia.

The Singapore office is also the regional centre for key corporate functions from purchasing to treasury centre and financial services. It is also home to BMW Group DesignworksUSA and the regional office for Rolls-Royce Motor Cars.

The BMW Group presents three brands – BMW, MINI and Rolls-Royce Motor Cars.

About the Singapore Sports Council

Formed in 1973, the Singapore Sports Council (SSC) is tasked with developing a holistic sports culture for the nation. The SSC creates opportunities for people to excel in sports; opportunities for people to be engaged in sports as, coaches, officials, volunteers or fans; and opportunities for people to do business in sports as sponsors and investors. The SSC has changed the way Singaporeans view and participate in sports. Through sports, we now have an enhanced national identity thanks to our sports participation programmes; greater national pride as a result of high performance results at international and regional games; and more diversified economic stability through our vibrant sports industry initiatives.

To find out more, visit our websites www.ssc.gov.sg and SingaporeSports.sg

Follow SSC on Twitter at: www.twitter.com/Lets_PlaySG and Facebook at: www.facebook.com/letsplaysg

For a range of photographs, search for “Singapore Sports Council” on www.flickr.com

Under a new initiative called Vision 2030, SSC and the Ministry of Community Development, Youth and Sports are engaging people from all walks of life, the business community and the public sector to explore and develop proposals on how sport can best serve Singapore’s future needs. Vision 2030 will look at how sport can be used as strategy to develop individuals, our communities, our economy and our nation. Members of the public who wish to share ideas, experience and information are invited to post on the official website www.Vision2030.sg

Issued by:

BMW Asia Pte Ltd

Corporate Affairs Department

Sethipong Anutarasoti

Tel: +65 6838 9630

Email: Sethipong.anutarasoti@bmwasia.com

Daniel Chan

Tel: +65 6838 9639

Email: daniel.chan@bmwasia.com

Media Website: www.press.bmwgroup.com

Singapore Sports Council

Jemuel Fu

Media Relations

Tel: +65 6500 5245

Mobile: +65 9616 7279

Email: Jemuel_Fu@ssc.gov.sg

Fulford Public Relations

Samantha See

Tel: +65 6324 9316

Mobile: +65 9339 8361

Email: ssee@fulfordpr.com