PressClub Asia · Article.
MINI Connected and new MINI Lifestyle Collection at Singapore Motorshow 2019.
09.01.2019 Press Release
MINI Asia and Eurokars Habitat are jointly launching MINI Connected and the new MINI Lifestyle Collection at the Singapore Motorshow 2019. The Motorshow is held from 10 to 13 January 2019 at the Suntec Singapore Convention Centre. The MINI booth is located at level 4, and the latest range of MINI cars will be on display.
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Singapore. MINI Asia and Eurokars Habitat are jointly launching MINI Connected and the new MINI Lifestyle Collection at the Singapore Motorshow 2019. The Motorshow is held from 10 to 13 January 2019 at the Suntec Singapore Convention Centre. The MINI booth is located at level 4, and the latest range of MINI cars will be on display.
Ms. Cheryl Chiok, Managing Director of Eurokars Habitat said, “We are thrilled to participate in the Singapore Motorshow for the second year running. This year, visitors will have the opportunity to learn more about our newest digital offering – MINI Connected, immerse themselves in the world of MINI through our new MINI Lifestyle Collection, and get behind the wheel of some of our iconic cars. This is truly an exciting way to kick start 2019 when we’ll celebrate the 60th Anniversary for MINI. With that, I would like to wish our fans and visitors an enjoyable time at the Motorshow and a great year ahead.”
All MINI models will soon come with MINI Connected as standard. This new digital feature will allow MINI drivers to access a digital world of personalised services designed to make day-to-day mobility and planning even easier – and, in so doing, integrate the MINI seamlessly into their digital lives. New services including Real Time Traffic Information and Apple CarPlay will only be available on all MINI Cooper S and John Cooper Works variants as well as the MINI Cooper Countryman.
The new MINI Lifestyle Collection 2018-2020 will also be unveiled at the Singapore Motorshow. The new Collection offers a wide range of products designed to ease, enrich and beautify everyday life in all its variety and embodies the essence of the MINI brand in its cars and beyond. The Collection includes more than 100 items, from clothing and bags to luggage, accessories, children’s gear and mobility items.
For more information on the MINI range that will be on display and the exact location of the MINI booth on the map please visit http://bit.ly/MINIMotorshow2019PR
The event will showcase the MINI models listed below:
• MINI John Cooper Works 3 Door
• MINI Cooper Convertible
• MINI One 5 Door
• MINI Cooper S Clubman Savile Row Edition
• MINI Cooper S Countryman
MINI John Cooper Works 3 Door
MINI has carried a passion for motor racing in its genes for 59 years and this is expressed more intensely than ever before in the extreme driving fun offered by the top athlete in the small car segment – the MINI John Cooper Works 3 Door. The exceptional standing of the MINI John Cooper Works 3 Door is due to the most powerful engine ever installed in one of the brand's serial production models, suspension technology refined with racing expertise and model-specific design features which not only optimise the car's aerodynamic features but also underscore its exclusive charisma. With its irresistible temperament and enthralling performance figures, it outperforms the sportiest variants of the MINI just as strikingly as it does the predecessor model with the John Cooper Works logo on the radiator grille.
MINI Cooper Convertible
The MINI Cooper Convertible, the first and still the only premium convertible in the small car segment; combines open-top driving fun on four seats with optimised qualities in terms of sportiness, efficiency, comfort, functionality, safety, connectivity and quality of both materials and workmanship. It takes just 18 seconds to combine the further enhanced driving fun of a MINI with an intensive open-air feeling. For this purpose, the MINI Cooper Convertible is fitted with a fully automatic, fully electrically powered and therefore particularly quiet soft top operation system as well as a rollover protection.
MINI One 5 Door
The original style icon – now reinterpreted for modern city driving. Mixing hallmark MINI attitude with more doors, head room and leg room, this reliable 5 Door hatchback is transforming the look of cities, roads and parking spaces the world over. MINI fans and drivers can also enjoy a multitude of customisation options. And the car lets people get more in it – and out of it – without sacrificing that agile go-kart handling that MINI is known for.
MINI Cooper S Clubman Savile Row Edition
MINI drivers are invited on a journey of sophistication with the latest special edition MINI – The MINI Clubman Savile Row Edition – now available exclusively in Singapore. In keeping with the gentleman character of the MINI Clubman, the marque’s most suave and urbane model, the Savile Row edition takes inspiration from the famed London street that introduced bespoke tailoring to the world.
MINI Cooper S Countryman
The new generation of the MINI Countryman sees the tradition-steeped British brand continue its advance into the premium compact segment. The MINI Cooper S Countryman is the biggest and most versatile model in the brand’s 59-year history. Having been completely newly developed, it now reflects considerable advancements in the areas of space, functionality, athletic flair and premium characteristics. The MINI Cooper S Countryman achieves its unique standing among direct competitors due to its powerfully expressive design, efficiently shaped bodywork and in particular its unmatched driving agility.