PressClub Asia · Article.
BMW returns as the Official Car Sponsor of IMDEX Asia 2019.
13.05.2019 Press Kit
Fleet of over 160 BMW 5 Series and BMW X3 to shuttle VIPs.
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Singapore. BMW Asia and Performance Motors Limited (PML) officially handed over more than 160 units of BMW models to serve as the official cars for the International Maritime Conference & Exhibition for Defence (IMDEX Asia) 2019. Held from 14 to 16 May 2019 at the Changi Exhibition Centre, IMDEX Asia is the premier international maritime defence exhibition and conference for the Asia Pacific region. The car fleet – comprised of over 80 units of the BMW 5 Series and 80 units of the BMW X3 – will be deployed to chauffeur dignitaries and delegates throughout the event.
“It is a privilege for BMW together with PML to once again partner with IMDEX Asia as the Official Car sponsor,” said Mr Christopher Wehner, Managing Director of BMW Group Asia. “IMDEX Asia is a key platform for networking and partnerships, strategic dialogues and showcasing game-changing ideas and innovation. As BMW is renowned for its highest standards of technology, engineering and design, it is befitting that the brand is playing a key role in this important convention.”
“IMDEX Asia 2019 is a great opportunity to show what BMW stands for, with its range of premium executive sedans and Sports Activity Vehicles. These BMW cars will deliver the highest level of comfort and safety to the distinguished guests in their journeys throughout the conference,” said Mr Arnt Bayer, Managing Director of Performance Motors Limited.
IMDEX Asia is the Asia Pacific’s flagship international maritime defence show that hosts naval and maritime leaders so as to foster engagement and accelerate global and regional collaboration on technological fronts. In its 12th edition this year, IMDEX Asia welcomes the presence of 22 chiefs of navy, directors-general and senior naval officials, 22 warships from 15 countries, and 236 participating companies from 30 countries. Supporting partners of IMDEX Asia include the Republic of Singapore Navy (RSN), the Defence Science & Technology Agency, the Maritime & Port Authority of Singapore, the Regional Cooperation Agreement on Combating Piracy and Armed Robbery against Ships in Asia Information Sharing Centre, the S. Rajaratnam School of International Studies and the Singapore Exhibition and Convention Bureau.
Please refer to the addendum for all the BMW model descriptions.
Addendum – BMW Model Descriptions.
The BMW 5 Series
With its dynamic and simultaneously elegant appearance, the BMW 5 Series convincingly meets the expectations that are placed today on a vehicle of its class: aesthetic athleticism and driving pleasure with state-of-the-art technology. Rigorous application of the BMW EfficientLightweight design concept contributes to a wonderfully dynamic driving experience with the long-distance comfort for which the BMW 5 Series is renowned. A wealth of assistance systems offers the driver unbeatable support in all driving conditions.
The BMW X3
The BMW X3 is a paragon of sporty dynamics, premium ambience and robust agility, coupled with low fuel consumption and emissions. This Sports Activity Vehicle (SAV) cuts a visually powerful figure with its twin circular headlights, an eye-catching kidney grille, imposing front and rear bumpers, and exterior mirrors with integrated turn signal indicators. A high level of perceived quality and exclusivity also defines the interior of the SAV. The BMW X3 offers exceptional driving dynamics and directional stability, as well as class-leading safety and technology.