PressClub Asia · Article.
BMW Convenience 360 – A safe way to enjoy Sheer Driving Pleasure.
18.06.2020 Press Kit
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Singapore. BMW Asia and Performance Motors Limited are proud to introduce BMW Convenience 360, a safe retail experience for customers every step of the way.
“As Singapore heads into Phase Two, we’re excited for both the Performance Motors Limited (PML) and Performance Munich Autos (PMA) showrooms to resume operations on Friday, 19 June,” said Mr Arnt Bayer, Managing Director of PML and PMA. “While we are prepared to safely welcome customers to our showrooms, we’re also ready to take care of our customers who still prefer to stay home during this period.”
Thanks to BMW Convenience 360, customers are four easy steps away from purchasing the BMW of their choice.
The journey begins at the BMW Digital Showroom where customers can find information about the car they’re looking for. If they have any questions, they can easily reach a BMW Sales Consultant or a BMW Genius through a live chat.
Next is the most exciting part – getting behind the wheel. With the BMW Doorstep Test Drive programme, the car will be delivered directly to the customer’s residence or venue of choice. Once the customer is ready to take the next step, he/she will be required to place a refundable deposit to lock in the deal for the BMW model, and they are on their way to owning their dream car.
Mr Bayer concluded, “The health and safety of our customers is paramount. Whether customers are ready to visit us in our showrooms or prefer to stay home, we’re here for them at every step of the way.”
Comprehensive safety measures have been implemented at all customer touchpoints. These include:
- SafeEntry check-ins and check-outs
- Temperature screening
- Contact tracing
- Disinfection and sanitisation processes
- Safe distancing measures for all staff and customers.
The BMW Digital Showroom is available for convenient access to all things BMW. Customers can virtually view available models, browse the latest promotions and financing options, and even order a gift for a BMW fan through the PML e-Shop.
In addition, PML is also running exclusive promotions on the Digital Showroom through BMW JoyFest 2020. Customers can enjoy $0 payment for the first 12 months or opt for the BMW flexi lease with 0% down payment. In order to secure the online-exclusive deals, customers may make a $500 refundable deposit via cashless payment. In addition, Access by BMW – a subscription service for customers who need a car for shorter periods – is offered at special rates.
For added safety and convenience, customers can consult the BMW Sales Consultants and/or BMW Genius via a Live Chat widget on the site, call PML at 1800 2255 269, or even submit a query through Facebook Messenger.
BMW is also pleased to introduce BMW Doorstep Test Drive, a programme that allows customers to experience a BMW without needing to make travel arrangements from their home or office. The programme promises the utmost convenience with the best safety measures in place:
- The test unit will be sanitised before it is delivered and after the test drive is complete.
- The customer will also be offered a mask and hand sanitiser.
- To adhere to safe distancing measures as much as possible, the Sales Consultant will guide the customer to pair his or her phone with the car’s infotainment system via Bluetooth, and stay connected with the customer during the test drive.
Interested parties can contact PML or PMA via the channels listed above to reserve a test drive slot. Bookings are now open, and test drives will commence from Friday 19 June 2020.
Performance Motors has resumed full aftersales operations and BMW owners are now able to make servicing appointments. As the service centres are operating on an appointment-only basis, customers can book an appointment for all servicing and repair requests via PerformanceCare.sg.
In order to minimise person-to-person contact, customers can self-register at a dedicated kiosk upon arrival at the service centres. Alternatively, a collection and delivery service is available for a nominal fee.