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PressClub Asia · Article.

BMW JoyFest 2020 brings joy to the Lion City.

A virtual community event for all ages.

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Amanda Poh
BMW Group

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Singapore. BMW Asia and Performance Motors Limited are excited to host BMW JoyFest 2020 – a series of digital workshops and activities for customers, car enthusiasts, and families.

 

“While we’re extremely excited to welcome customers to our showrooms now, we know a number of people prefer not to be out and about just yet,” said Mr Arnt Bayer, Managing Director, Performance Motors Limited. “This year, we’re bringing BMW JoyFest 2020 online for all customers and fans to enjoy in the comfort and safety of their homes. They can also enjoy exclusive promotions on the BMW Digital Showroom during this time.”

 

All workshops are free of charge and open for all to enjoy.

 

BMW DIGITAL WORKSHOPS

 

BMW CLASSROOMS

Learn all you need to know about Sheer Driving Pleasure in under three minutes. Find the right on-road companion through a series of presentations on five popular models: BMW 1 Series, BMW X1, BMW 2 Series Gran Coupe, BMW X2, and BMW 7 Series. Learn about the unique features of each car, and see how you can take your joy of driving to the next level.

 

Dates: The first session was launched on 22 June. Stay tuned for more videos to come!

URL: https://bethefirst.bmw.com.sg/digitalshowroom/bmw-classrooms/

Maximum capacity: NA

 

BMW HACKATHON

Coming to you live via Facebook every Saturday this June, the BMW Product Managers will be showcasing a variety of tips and tricks on how to get the most out of your BMW. The list of topics will be updated every week on the BMW Digital Showroom – visit the site to vote for your favourite, and you could have your queries answered in the next BMW Hackathon!

 

Dates: 13, 20 & 27 June 2020

URL: https://bethefirst.bmw.com.sg/digitalshowroom/hackathon/ and https://www.facebook.com/BMWPerformanceMotorsSG/

Maximum capacity: NA

 

 

 

VIRTUAL WORKSHOPS

 

TERRARIUM MAKING BY THE GREEN CAPSULE

Learn how to make a terrarium with The Green Capsule – and see what happens when you combine your green fingers with your crafty side to create your very own story jars. In one hour, you can learn all about succulents and create a unique gift for yourself or a loved one.

 

Date: Sunday, 28 June 2020

Time: 4pm to 5pm

Registration link: https://www.pml.com.sg/BMWVirtualWorkshop-TerrariumMaking/

Maximum capacity: 90 (based on first-come-first-served basis)

Note: Participants are welcome to purchase Open Succulent Terrarium DIY Kits prior to the session.

 

 

BMW GOLF WORKSHOPS

Learn from Daren Lim, a passionate golf coach, who currently teaches out of Tanah Merah Country Club. An accomplished player during his amateur days, Daren has won multiple club championships, regional tournaments, and even a national championship to his name. He has subsequently parlayed this expertise into helping students of all ages and abilities to achieve their golfing goals. Participants also stand a chance to win an extended weekend test drive in their preferred BMW*.

 

 

Date: 18, 20 & 27 June

Time: 8:30pm to 9:15pm (18 & 27 June), 5:00pm to 5:45pm (20 June)

Registration link: https://www.pml.com.sg/BMWVirtualWorkshop-Golf/

Maximum capacity: 60 (based on first-come-first-served basis)

*Terms and conditions apply.

 

 

 

SOCIAL MEDIA CONTESTS

 

BMW SHARING JOY (NOW TILL 28 JUNE)

Now is the time to embrace the feel-good vibes around us. Be it acts of kindness towards the needy, family and friends, or even strangers, share acts of kindness that you’ve observed during, or following, the Circuit Breaker period. Three lucky winners will walk away with $100 worth of dining vouchers! Here’s how you can participate:

 

  • Post a photo or video of a good deed on your public Instagram profile and include #BMWSharingJoy.
  • Tag three friends and get them to share their own good deeds with the hashtag #BMWSharingJoy. Remind them to make their posts publicly visible.

 

Let's start sharing more joy in anticipation of the good times ahead.

 

 

BMW BAKING JOY (NOW TILL 28 JUNE)

Try your hand at baking BMW cookies for Father’s Day and stand a chance to be one of three lucky bakers to win $100 worth of dining vouchers!  Here’s how you can participate:

 

  • Download the BMW cookie recipe on BMW Digital Showroom under “BMW Baking Joy”, and follow the cookie template provided.
  • Show us your home-baked creations by posting your entry on your public Instagram profile with the hashtag #BMWBakingJoy.

 

For more information on all of the activities above, please visit the BMW Digital Showroom.

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