PressClub Asia · Article.
BMW launches ‘Spot & Win’ competition in support of ‘Mask For The Nation’.
21.07.2020 Press Kit
A nationwide initiative by Mediacorp for a stronger Singapore.
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Singapore. BMW Asia and Performance Motors Limited (PML) are excited to launch a ‘Spot & Win’ competition in support of Mediacorp’s ‘Mask For The Nation’ initiative.
Launched on 22 June 2020, ‘Mask For The Nation’ encouraged fellow Singaporeans and Permanent Residents to submit mask designs that show what “Singapore Together” means to them. 3,055 entries were received within the 14 day submission period, and of these, 55 amazing designs were shortlisted.
The top three face mask designs will be produced for sale together with a specially commissioned design by an artist from the community of persons with disabilities. This is part of SG Enable’s i’mable initiative – which aims to celebrate and shine a spotlight on the abilities of persons with special needs. 30,000 masks of the four designs will be available for purchase by the public on www.lazada.sg/shop/mediacorp-mask-for-the-nation at $10 each*.
In addition to these four designs, "Circles of Singapore Life" was selected as a “BMW Favourite”. Designed by Ee-Ling Wong, the random intersecting circles depict the closely knit society of Singapore and how Singaporeans lives are connected through where we live, work and play.
“We chose ‘Circles of Singapore Life’ as our favourite design as we strongly believe in the power of connections. Whether you’re connecting with customers, friends and family, or leveraging your car to seamlessly connect your personal and work lives, these connections are important now more than ever,” said Christopher Wehner, Managing Director, BMW Group Asia.
“Furthermore, it’s an absolute honor to collaborate with Mediacorp in support of ‘Mask For The Nation’ as Singapore celebrates its 55th Anniversary. ‘Singapore Together’ deeply resonates with BMW Group Asia as we proudly celebrate our 35th Anniversary since opening our doors in the Lion City. We have grown up with Singapore and look forward to building a stronger nation together in the coming years.”
Spot & Win Competition.
Stickers of all five mask designs will be placed on select cars that will be showcased in the PML Showroom (303 Alexandra Rd). To participate in the competition, contestants simply need to:
- Spot one of five cars stickered with the mask designs at the PML Showroom OR find the “Mask For The Nation” logo next to select models on the BMW Digital Showroom (https://bethefirst.bmw.com.sg/digitalshowroom/) from 27 July to 16 August.
- Take a photo of the wrapped car, or screenshot the logo and the car it’s featured with from the BMW Digital Showroom, and send a WhatsApp to 9006 6878 with the picture and which BMW model it is.
- 55 winners will walk away with an exclusive set of five designed masks – the top three face mask designs, the specially commissioned design by SG Enable, and the BMW favourite design – plus SGD 100 grocery vouchers.
550 mask gift sets, which includes all five mask designs, will be available for sale at $45 each* on Lazada as well. Proceeds from the sales of both the regular masks and the BMW gift set will go to the Mediacorp Enable Fund, a community fund supporting persons with disabilities and administered by SG Enable.
For more information on the competition, please visit mediacorp.sg/maskforthenation.
*Price excludes prevailing taxes and fees by Lazada.