PressClub Asia · Article.
BMW appointed Official Car Partner of ART SG.
11.01.2023 Press Kit
All-new BMW 7 Series showcased with Digital Art Mode.
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Singapore. BMW has been appointed the official car partner of ART SG, Southeast Asia’s largest ever art fair and Asia Pacific’s biggest art fair launch in a decade. BMW, through Eurokars Auto (EAPL), will sponsor 12 units of the BMW iX to chauffeur VIPs throughout the event that will be held from 12 to 15 January 2023 at Marina Bay Sands Expo and Convention Centre.
“For almost 50 years, the BMW Group has initiated and engaged in cultural collaborations worldwide, ranging from modern and contemporary art, jazz and classical music to architecture and design,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia. “As the Official Car Partner of ART SG, we are honoured to support its inaugural edition and excited to strengthen our commitment to creative cultural initiatives in Southeast Asia.”
“The BMW iX is the BMW Group’s newest technology flagship. Built purely for electric mobility, this model delivers a premium experience unparalleled in its segment. With its progressive design and an interior devoted to luxurious spaciousness, we are confident that it is the perfect companion for distinguished guests who are looking forward to a relaxing, comfortable and sustainable ride around Singapore,” said Jason Lim, Managing Director, Eurokars Auto, an official authorised dealer for BMW in Singapore.
During the event, visitors can also experience the all-new BMW 7 Series featuring the novel Digital Art Mode. Digital Art Mode offers an additional option for drivers to personalise their driving experience according to their preferences and interests and enjoy culture in their mobile day-to-day lives.
Presenting over 150 leading galleries from around the world, ART SG offers a meeting point in Southeast Asia for collectors and buyers from the region and beyond to convene and engage with one of the world’s most dynamic cultural landscapes. For more information on ART SG, please visit https://artsg.com/.