PressClub Asia · Article.
MINI Recharged showcases at Singapore Motorshow 2023.
12.01.2023 Press Kit
An icon sustainably reinvented by British designer Paul Smith.
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Singapore. Showcased at the Singapore Motorshow 2023, MINI Recharged is upcycling of the highest order. A legendary classic is transformed into a newly designed and modernised electric car for emission-free driving. Sir Paul Smith, long familiar to fans of the iconic British brand that has been in business of over 50 years, is the creative mind behind this collaboration. After the presentation of the MINI STRIP, Paul Smith's MINI Recharged model now revisits the idea of a radically reduced, sustainable concept car to explore the possibilities of sustainable design. "Three things describe this car perfectly: quality, sustainability and functionality," the designer explains.
"This car also respects the past,” Smith adds. With this one-off, Paul Smith is revisiting an even older project that has linked him to MINI for over 20 years: in 1998 he created the MINI Paul Smith Edition, limited to 1,800 vehicles. The prototype of this unique edition was painted a bright blue based on a swatch taken from one of Paul Smith’s favourite shirts. The new unique model retains this unmistakable, memorable shade of colour, while the lime green battery box recalls a 1990s colour palette. Despite the redesign, however, the original ethos of the car remains.
The project is also about respecting heritage and timeless design – in particular, the iconic work of Sir Alec Issigonis, creator of the first Mini. "When you move into your old aunt's flat, out of respect you don't change everything, but you do some modernising," is how Smith puts it. Sir Alec Issigonis developed the classic Mini in response to the oil crisis of 1959. Minimum fuel consumption, maximum use of space – that was the idea that convinced millions of people over many decades to invest in a Mini, and is still partly responsible for the success of MINI today.
The radically reduced and sustainable concept of the MINI STRIP continues in the interior of the MINI Recharged. By deliberately leaving out trim parts, the bodyshell with its bare, unclad floor pan dominates the interior, with rustic floor mats made of recycled rubber on top. In addition to innovative, resource-saving materials, Paul Smith's design leaves out entire instruments in other places: a magnet next to the steering wheel accommodates the smartphone, which, apart from the speedometer, replaces almost all the old buttons and functions on the dashboard. The steering wheel in his exclusive model can be completely removed to facilitate getting in and out of the car – both an innovative solution as well as a tongue-in-cheek quip symbolic of Paul Smith’s trademark wit.
“We have made a 1990s car totally relevant for today,” is how the
designer describes it. “Ideas are never the problem, you can find them
everywhere. The challenge is to implement them. Here it worked. A
dream has come true," he says. The engineers from ‘Recharged
Heritage Limited’ are also responsible for making this dream a
reality. The new MINI partner converted the classic Mini into an
emission-free vehicle by installing a 72-kilowatt electric motor.
Globally, MINI already offers series-manufactured, locally
emission-free driving pleasure with the MINI Electric and the MINI
Cooper SE Countryman with plug-in hybrid drive and is on its way to
delivering an all-electric future.