A new era has begun. That is the key message of the new BMW film released today through all online channels. For the first time, the film “A NEW ERA” shows all four BMW Group Vision Vehicles side by side. One year after the company’s centenary, the world’s leading premium manufacturer of automobiles and motorcycles is revisiting its “THE NEXT 100 YEARS” campaign.
The BMW Group is celebrating its centenary under the motto. THE NEXT 100 YEARS. Future orientation and adaptability have always defined the BMW Group’s identity as a company. Ever since it was founded in 1916, the BMW Group has played an important role in shaping the future of mobility. It has done so by constantly reinventing itself, evolving from an aircraft engine manufacturer to a motorcycle producer and then a carmaker.
Beijing. 2016 sees the BMW Group celebrate its centenary – under the motto THE NEXT 100 YEARS. As the centenary year progresses, the BMW Group continues to focus first and foremost on the future, exploring the question of what individual mobility will look like over the coming decades.
Krüger: The quest for ideal solutions is a part of our DNA Looking into the future of premium individual mobility BMW Vision Vehicle starts symbolic World Tour Munich hosts the BMW Festival – THE NEXT 100 YEARS BMW Group enhances the work of its foundations
On 7 March 2016, BMW Group will be celebrating 100 years of existence as a company. Over this period of time, a small aero-engine manufacturer based in the north of Munich has been transformed into a world-leading premium manufacturer of automobiles and motorcycles, as well as a provider of premium finance and mobility services.
100 YEARS
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BMW Group Streaming
AUTO CHINA 2024.
Beijing. 24/25 April 2024.
Here you can see the Webcasts of the BMW Group Night and Press Conference at the Auto China 2024; with the World Premieres of the new MINI Aceman and the new BMW i4.
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