Allgemeine Bilder Detroit / COBO Center, diverse Einstellungen. BMW Stand, diverse Einstellungen. BMW M6 Coupé. BMW 650i Cabrio. BMW 650i Gran Coupé. BMW X4 xDrive 35i. BMW M235i. BMW i8. BMW i3. BMW 3.0 CSL. BMW R nine T. BMW S 1000 RR. MINI Superleggera Vision. MINI John Cooper Works. MINI Cooper S Hardtop 4 Door.
Ludwig Willisch, Präsident und CEO von BMW North America
Once again, we finished 2014 as the Number One premium brand in the United States, selling almost 340,000 units - a new record, and the highest US volume in BMW's history. And we're proud to be the premium leader in the Americas - from Canada to South America. But BMW's long-standing success in the US goes well beyond our products. This year we are proud to celebrate BMW of North America's 40th Anniversary. Our long-standing commitment to this market - and our footprint we've established here -is strong and far reaching.Ladies and gentlemen, we're proud to have the 1975 BMW 3.0 CSL on the stand here today! This CSL stunned everyone who witnessed it - particularly our competitors who only saw it from behind.
Dr. Ian Robertson, Mitglied des Vorstands der BMW AG, Vertrieb und Marketing BMW
Ladies and gentlemen, MINI looks back over an exceptionally exciting year. A year in which the highlight was a change of generation. And once again, the US market had a key role to play. The US is still the most important single market in the world for MINI. We sold some 56,112 automobiles of the brand here in 2014, with the new MINI Hardtop contributing to this figure since the middle of the year.
Despite replacing our core volume model the MINI hatch, we managed to sell 302,183 cars worldwide – roughly the same as during MINIs record year 2013.Having said this, it was indeed a year of 2 halves for us ... the first 6 months of last year were heavily affected by the run out of our MINI hardtop ... whilst in the 3rd and especially the 4th quarter we managed to achieve all time high sales numbers in all key markets.And what do we expect from 2015? You can imagine that we are putting high hopes into the MINI Hardtop as well as the brand new MINI 4 Door, which has just gone on sale here in the US. 2015 will see further launches and new models ... the first one standing right behind me ... Ladies and gentlemen ... the world premiere of the all new MINI John Cooper Works Hardtop! The all new MINI John Cooper Works Hardtop is a top athlete ... and it is the most powerful MINI ever built.
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