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BMW Motorrad étend son réseau de production au travers de son propre site au Brésil. Manaus en tant que nouvelle localisation dans le réseau de production de BMW Motorrad – la production débutera en 2016. Assemblage de la BMW G 310 R Roadster pour le marché en croissance brésilien.

BMW Group ouvrira son site de production propre, à Manaus au Brésil, à la fin de 2016. La nouvelle usine de Manaus de BMW Group créera environ 170 emplois. BMW Group envisage déjà de produire plus de 10.000 motos BMW en 2017 pour le marché brésilien et s’attend à une croissance significative du marché en assemblant la nouvelle BMW G 310 R localement.

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BMW Group ouvrira son site de production propre, à Manaus au Brésil, à la fin de 2016. La nouvelle usine de Manaus de BMW Group créera environ 170 emplois. BMW Group envisage déjà de produire plus de 10.000 motos BMW en 2017 pour le marché brésilien et s’attend à une croissance significative du marché en assemblant la nouvelle BMW G 310 R localement.

 

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Munich/Manaus. The BMW Group will open its own motorcycle production site at the end of 2016 in Manaus, Brazil. The new BMW Group Plant Manaus will create around 170 jobs. The BMW Group is already planning to produce more than 10,000 BMW motorcycles in 2017 for the Brazilian market and is expecting significant volume growth in the market by assembling the new BMW G 310 R locally.

Eight other models will be produced in Manaus in addition to the entry-level model in the under 500 cubic capacity segment. The new production site replaces the current contract manufacturing being conducted by Dafra Motos in their plant in Manaus. It was agreed with Dafra that production will be terminated this summer.

 

Market potential in Brazil

For the BMW Group, Brazil represents a motorcycle market of strategic importance. With the new plant BMW Motorrad is positioning itself in a growing market environment and is expanding its involvement in Brazil. “With our global growth strategy we are opening up emerging markets such as Brazil. The G 310 R plays a key role in winning over new enthusiastic target groups for BMW Motorrad”, says Stephan Schaller, General Director of BMW Motorrad.

 

BMW Motorrad growth strategy

Currently BMW Motorrad is the market leader in 27 countries in the premium segment over 500 cc and is set to continue growing sustainably and profitably. The model initiative continues to advance and the worldwide sales network will be expanded significantly. The aim is to sell 200,000 units per year by 2020. The BMW Group is continuing to extend its involvement in the existing markets and is above all tapping new markets in Asia and South America. Further special focus is being placed on urban mobility.

 

BMW plant takes on lead function

The BMW Group Plant Berlin will take on the lead plant function for establishing the new motorcycle production plant in Manaus. “At the BMW Group we place emphasis on international manufacturing sites in order to reinforce our market position further. With the start of production in Manaus, the BMW Group Plant Berlin is looking forward to supporting the international production network and the colleagues there.

 

The BMW Group thanks its Brazilian partner Dafra for the good working relationship in the past years. Dafra Motos has been building BMW motorcycles in Manaus since 2009.

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