PressClub Belux · Article.
Interpol, motos, BBQ et le charme industriel de Berlin. Le festival Pure&Crafted présenté par BMW Motorrad invites les visiteurs à profiter d’un week-end de fin d’été de manière détendue dans le Altes Kraftwerk Rummelburg les 26 et 27 août.
Tue Feb 21 11:00:00 CET 2017 Communiqué de presse
La troisième édition du festival Pure&Crafted aura lieu les 26 et 27 août dans un nouveau cadre situé dans un lieu authentiquement berlinois. Après deux éditions couronnées de succès à la Postbahnhof de Berlin, le festival déménage vers un lieu plus spacieux, l’ancienne centrale d’énergie Altes Kraftwerk Rummelburg. Avec des shows captivants Pure&Crafted offre à Berlin une expérience distincte dans une ambiance de fin d’été.
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La troisième édition du festival Pure&Crafted aura lieu les 26 et 27 août dans un nouveau cadre situé dans un lieu authentiquement berlinois. Après deux éditions couronnées de succès à la Postbahnhof de Berlin, le festival déménage vers un lieu plus spacieux, l’ancienne centrale d’énergie Altes Kraftwerk Rummelburg. Avec des shows captivants donnés par Interpol, Car Seat Headrest et Razz, Pure&Crafted offre à Berlin une expérience distincte dans une ambiance de fin d’été.
Munich. The third edition of the Pure&Crafted Festival takes place on 26 and 27 August – in a new look and at an authentic Berlin location. After two successful years at the Berlin Postbahnhof, the festival now moves to a larger space, its new home being the former Berlin power station Altes Kraftwerk Rummelsburg. The site offers impressive industrial charm and promises greater diversity than ever for all friends and fans of motorcycle culture, New Heritage lifestyle and down-to-earth guitar music. Once again this year, the festival offers an exquisite entertainment line-up. With captivating live shows by Interpol, Car Seat Headrest and Razz, Pure&Crafted brings Berlin a very distinctive experience in a late summer atmosphere.
With its melancholic post-punk and new wave, the US band Interpol is the headline act at this year’s Pure&Crafted Festival. They will be bringing along their trendsetting album “Turn On The Bright Lights” with them, which celebrates its 15th anniversary this year. Also to be seen on the main stage: the self-made musician Will Toledo alias Car Seat Headrest and band. Unwilling to commit to a specific genre – which would be boring anyway – the trio plays psychedelic electronic numbers alongside punk anthems. Other highlights this year include indie rockers Razz, who are guaranteed to provide a thrilling live show, Berlin-based band Picture with its highly fashionable brand of songwriter rock, and the high-energy girls of Gurr. The line-up is rounded off with the adventurous high-flyers Giant Rooks, Abay, who describe their style as post-pop, The Dead Lovers and The Rob Ryan Roadshow, who like to surprise their live audiences.
But Pure&Crafted is so much more than a regular festival. In addition to the music, the spacious outdoor area will once again include an international custom bike show this year, as well as acrobatic performances at the Original Motodrom – guaranteed to send adrenalin levels shooting up to unprecedented heights. In the architecturally impressive machine room of the Altes Kraftwerk – a former power station – there will be familiar features such as the General Store with its numerous exhibitors and attractions as well as the Food Court offering a diverse range of culinary delights to explore.
While music lovers get their money´s worth especially on Saturday with the internationally renowned stage line-up, the Sunday will focus somewhat more on the theme of motorcycle culture and New Heritage lifestyle – so it’ll be time to pack up friends, family and stuff and get out into the fresh air! Pure&Crafted invites anyone with a sense of curiosity and adventure to savour the uniquely relaxed festival atmosphere and round off the weekend with an eventful day – complete with motorcycle ride-out and kids’ program. And the music is a key feature here too, of course: we can look forward to some real musical gems on the Motodrom stage!
Festival tickets are now available for advance booking. The ticket for both days costs € 24.00, the ticket for Saturday costs € 19.00 and the ticket for Sunday € 5.00.
Tickets are available at www.pureandcrafted.com/tickets.
When : 26 and 27 August 2017
Where: Altes Kraftwerk Rummelsburg, Berlin
Interpol | Car Seat Headrest | Razz | Gurr | Giant Rooks | Abay | Pictures | Rob Ryan Roadshow | The Dead Lovers and others
Tickets available at : www.pureandcrafted.com/tickets
Festival ticket (Saturday & Sunday): € 24.00 (plus fees)
Saturday ticket: € 19.00 (plus fees)
Sunday ticket: € 5.00 (plus fees)
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.