Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Belux · Article.

MINI et The Woolmark Company annonce un partenariat. Attention portée aux jeunes designers.

MINI et The Woolmark Company démarre l’année en annonçant leur partenariat pour 2018. Les deux marques peuvent se targuer chacune d’une expérience dans les domaines du design et de l’innovation et leur collaboration a pour but de promouvoir le travail des jeunes designers. Les premiers résultats de ce partenariat – une collection capsule en laine, dessinée par une série de designers de mode en devenir – sera présentée en juin à Pitti Uomo 94.

Lifestyle
·
Produits Lifestyle
·
Design, concepts, études
 

Press Contact.

Christophe Weerts
BMW Group

Tel: +32-3-890-9708
Fax: +32-3-890-9898

send an e-mail

Downloads.

  
Attachments(1x, ~91,76 KB)
  
Photos(1x, ~442 KB)

Other Languages.

MINI et The Woolmark Company démarre l’année en annonçant leur partenariat pour 2018. Les deux marques peuvent se targuer chacune d’une expérience dans les domaines du design et de l’innovation et leur collaboration a pour but de promouvoir le travail des jeunes designers. Les premiers résultats de ce partenariat – une collection capsule en laine, dessinée par une série de designers de mode en devenir – sera présentée en juin de cette année à Pitti Uomo 94.

 

///

Munich. MINI and The Woolmark Company kick off the new year by announcing their partnership for 2018. The two brands can both claim expertise in the areas of design and innovation, and their collaboration is intended to promote the work of young designers. The early fruits of the partnership – a capsule collection in wool, designed by a series of up-and-coming fashion designers – will be shown in June this year at Pitti Uomo 94, one of the leading international trade shows for men’s fashion and lifestyle, in Florence.

Partnering with The Woolmark Company, one of the most renowned supporters of emerging fashion designers worldwide, is the next step in the MINI brand’s involvement in fashion. Among the projects MINI has unveiled over the past two years are the MINI FLUID FASHION and MINI FASHION – BEYOND NATIVE capsule collections showcasing the work of promising international designers. "MINI is all about iconic design and an urban lifestyle. Like The Woolmark Company, we have a sharp eye for quality and the courage to challenge conventions. We are therefore looking forward to join forces and work together with a new group of innovative young designers," explains Esther Bahne, Head of MINI Brand Strategy and Business Innovation.

MINI and The Woolmark Company both have a history of questioning – and boldly reshaping – existing structures. This shared understanding of the need for innovation underpins the collaboration between the two brands. And so we can expect exciting projects that build on MINI’s design expertise and The Woolmark Company’s many years of experience in materials research and development.

The Pitti Uomo has been held in Florence twice a year since 1972. It promotes young, upcoming and sometimes unconventional fashion labels. MINI has been working with Pitti Immagine, an annual fashion industry fair in Italy, since January 2015. This collaboration opens a window into the partners’ shared passion for innovation, attention to detail and quality, as well as their ability to anticipate new trends.

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

PARIS MOTOR SHOW.

Here you will see the on demand transmission of the BMW Group Conference.

open streaming site

Latest Facts & Figures.

Nouveaux prix BMW septembre 2011 - Luxembourg.
Thu Sep 01 16:30:00 CEST 2011
Pricing
Nouveaux prix MINI septembre 2011 - Luxembourg.
Thu Sep 01 16:27:00 CEST 2011
MINI
Nouveaux prix MINI septembre 2011.
Thu Sep 01 16:21:00 CEST 2011
MINI
Nouveaux prix BMW septembre 2011.
Thu Sep 01 16:16:00 CEST 2011
Pricing
Show all

Add your filter tags.

Communiqué de presse
Dossier de presse
Discours
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login