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Four more years! The Royal Belgian Football Association and BMW Group Belux are extending their partnership. BMW, the Red Flames and the Red Devils will shift up a gear again in the coming years

After twelve years, BMW and the Royal Belgian Football Association (RBFA) have already travelled many kilometres together, but the journey is not yet over. They are proud to announce that their partnership has been extended by four years. Fasten your seatbelts for even more fantastic moments!

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Jeroen Lissens
BMW Group

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After twelve years, BMW and the Royal Belgian Football Association (RBFA) have already travelled many kilometres together, but the journey is not yet over. They are proud to announce that their partnership has been extended by four years. Fasten your seatbelts for even more fantastic moments!

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“The football world is constantly evolving, but fortunately there are certainties too. One of these is that we can count on the support of BMW as a loyal partner, with which we share important values such as sportiness and dynamism. We are therefore pleased that BMW continues to remain on board, and will continue to press the accelerator pedal together with our Flames and Devils in the coming years.”

– Piet Vandendriessche, CEO RBFA

“The ambition and the will to win for the Devils and the Flames are ingrained in our brand’s DNA. For twelve years now, BMW and the Red Devils have been taking each other to a higher level together. Supporting one another – whatever are the challenges - is what our partnership is clearly all about. It’s even more in challenging times that we can make the difference. This strengthens and unites us, enabling us to fight together in a consistently positive way. The consistent continuation of this wonderful partnership perfectly illustrates our belief in the future of a powerful team”.

     – Alexander Wehr, CEO BMW Group Belux

In 2012, BMW and the RBFA concluded a first four-year agreement. The kick-off was at the European Championship in Ukraine and Poland, then they also travelled together to Brazil, France, Russia, did the tour of Europe, went to Qatar, and now also to Germany. From 41st place in the FIFA rankings to number three, the Red Devils were always able to count on BMW. Now the World Cup in the USA, Canada and Mexico and the European Championship in the UK and Ireland are being added to the list. This makes BMW one of the longest-running sponsors of the RBFA.

And the Red Flames can count on support too. For example, BMW is not only participating in the growing popularity of women’s football, it is also making a strong statement of inclusion. 

“One of the core values that BMW expresses as a brand is the driving pleasure, or FREUDE in German, that is enjoyed by every BMW driver. In no other sport does this FREUDE come across as clearly in Belgium as it does in football. Football is an ideal platform to bring people together and share moments of joy, support each other and take our teams to the next level. This shared ambition has brought BMW and Belgian football together almost naturally for twelve years now.”

– Ewoud Van der Heyden, Marketing Director BMW Group Belux

 

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