PressClub Canada · Article.
BMW Motorrad increases sales in the first quarter of 2016 by 7.7 percent compared to the previous year. Another best-ever start to the season for BMW Motorrad.
Mon Apr 11 08:00:00 CEST 2016 Press Release
BMW Motorrad achieves its best start into the new motorcycle season to date with a solid growth of 7.7 %. In the first three months of 2016, 33,788 motorcycles and maxi scooters were delivered to customers (prev. yr.: 31,370 units). In March BMW Motorrad delivered 16,465 vehicles worldwide (prev. yr.: 15,912 units) amounting to a 3.5 % growth in sales.
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BMW Motorrad achieves its best start into the new motorcycle
season to date with a solid growth of 7.7 %. In the first three
months of 2016, 33,788 motorcycles and maxi scooters were delivered
to customers (prev. yr.: 31,370 units). 2.418 units more than in the
equivalent period last year. In March
BMW Motorrad delivered 16,465 vehicles worldwide (prev. yr.: 15,912 units) amounting to a 3.5 % growth in sales.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: "BMW Motorrad has started into the new 2016 motorcycle season with the best first quarterly sales of all time. With a solid growth of 7.7%, BMW Motorrad remains firmly on course for success following the record year in 2015. The current model range is very popular with our customers. This is also reflected by the high number of incoming orders. We are expecting are very positive business performance this year, too.”
In the first quarter BMW Motorrad recorded growth above all in Europe and Asia. Developments are especially positive in Spain (2,190 units, +39.2 %), Italy (3,125 units, +6.4 %) and Great Britain (1,984 units, +9.2 %). Germany still remains the strongest single market with 5,668 units (+5.6 %) followed by France (3,230 units, + 2.4 %). In China BMW Motorrad has increased sales by 74.4 % to 853 units sold.
The BMW Motorrad sales ranking is still headed by the R 1200 GS
travel enduro and its sister model, the R 1200 GS Adventure. In the
first three months already more than 11,391 flat-twin GS motorcycles
have been delivered to customers worldwide. Next on the list of the
most sought-after models is the
BMW S 1000 RR (2,385 units) and the BMW S 1000 XR (2,206 units).
Heiner Faust comments: “Naturally last year’s new models are strongly contributing to growth, for example the R 1200 RS sports tourer and the S 1000 XR Adventure bike. However, our spring business is a result of our strong overall model range. Even in its third year on the market, the ultimate travel enduro, the R 1200 GS Adventure, is continuing to achieve ever higher sales figures. Sales of our long running F Series, the F 700 GS and F 800 GS, also exceed last year's sales overall. Our new C 650 maxi scooters, launched at the turn of the year, are also fully on target.”
Tough endurance test for both customers and R 1200 GS at the
GS Trophy 2016
The 5. BMW Motorrad International GS Trophy, probably the most unique motorcycle customer event worldwide, ended on 5. March after seven tough days of competition. This time it was held in Thailand. In this year’s edition, 19 teams from a total of 25 countries took part. On their seven-day trek covering more than 1,300 km through the forests, jungles and mountains of Northern Thailand, the participants not only put their riding skills to the test, but their endurance and team spirit as well. With temperatures far exceeding 30° C and very humid conditions, this was one of the most strenuous GS Trophies. The 114 motorcycles involved covered a total distance of 150,000 km under the toughest conditions.
Heiner Faust comments: “Once again the flat-twin GS bikes proved their stuff. There were no technical failures in this merciless event for man and machine. Participants praised the BMW cult enduros for their ease of operation, their robustness and their unbelievable on and off road potential.
The participants battled it out right up until the end. Following a thrilling finish, Team South Africa managed to take first place. It kept its nerve and took the first victory for its country at this event.
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
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The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and 137,000 motorcycles worldwide. The profit before tax for the financial year 2014 was approximately € 8.71 billion on revenues amounting to € 80.40 billion. As of 31 December 2014, the BMW Group had a workforce of 116,324 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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