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PressClub Canada · Article.

BMW Group Canada achieves best-ever sales in August.¶

BMW and MINI brands set new sales records. BMW Motorrad reports best-ever month of August.¶

Sales and Marketing
·
Sales North America

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Belcourt Marc
BMW Group

Tel: 905-428-5078

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Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported its best-ever August with sales of 3,629 vehicles resulting in an increase of +1.5% over August 2016. With 29,311 units sold year-to-date this achievement marks an increase in sales of +0.7% as compared to the same period last year.

 

BMW.

The BMW brand reported its best-ever August with 3,040 units sold, achieving an increase of +3.1% over last year. The brand enjoyed its best-ever year-to-date result with 24,823 units delivered, representing an increase of +0.7% over the same period last year.

 

MINI.

The MINI brand reported sales of 589 units in August, a decrease of -5.8% over August 2016. MINI enjoyed its best-ever August year-to-date result with 4,488 units sold, representing an increase of +0.7% over the same period last year. Customer demand for the new MINI Countryman remained strong, with sales doubling for the month.

 

 

Table 1: New Vehicle Sales BMW Group Canada, August 2017

 

August

2017

August

2016

%

YTD August 2017

YTD August

2016

%

BMW brand

3,040

2,950

+3.1%

24,823

24,643

+0.7%

BMW passenger cars

1,585

1,420

+11.6%

11,489

11,806

-2.7%

BMW light trucks

 

1,455

1,530

-4.9%

13,334

12,837

+3.9%

MINI brand

589

625

-5.8

4,488

4,456

+0.7%

TOTAL Group

3,629

3,575

+1.5%

29,311

29,099

+0.7%

 

 

Motorrad.

BMW Motorrad Canada set a new record for the month of August with sales of 233 units, an increase of +22% compared to August, 2016. For 2017, a total of 1,648 motorcycles have been sold, representing an increase of +11.6% over the same period last year. The R1200GSA, R1200RT, R1200GS and S100RR were the volume leaders in August.

 

Table 2: Motorcycle Sales BMW group Canada, August 2017

 

August 2017

August 2016

%

YTD August 2017

YTD August

2016

%

BMW Motorcycles

233

191

+21.9%

1,648

1,477

+11.6%

 

                                                                 -30-

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 48 BMW automobile retail centres, 20 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                 

 

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada  

905-428-5005 / barb.pitblado@bmwgroup.ca

 

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