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PressClub Canada · Article.

BMW Group Canada generates all-time October sales records.

BMW sets a new year-to-date sales milestone. MINI achieves highest year-to-date sales in the brand’s history.

Sales and Marketing
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Sales North America

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Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported sales of 4,200 vehicles in October, marking an increase of +2.9 per cent over October, 2016.  For the year, the Group’s sales volume is 37,920 vehicles, an increase of +1.5 per cent over the same period last year.  This strong performance results in the best ever October sales and the best ever sales year to date. 

 

BMW.

BMW sales for the month were 3,490 units, resulting in a new October sales benchmark with a +1.6 per cent increase over October, 2016. The all-new BMW 5 Series continues to lead with +26 per cent growth versus last year. Demand for premium Sports Activity Vehicles has never been higher with the entire model range of BMW SAV’s increasing sales by +51 per cent versus last October. On the year, BMW established a new year-to-date sales record with 32,022 vehicle deliveries, an increase of +1.1 per cent over the same period last year.

 

MINI.

The MINI brand reported 710 sales in October, an increase of +10.1 percent over October, 2016. On the year, MINI reported 5,898 units representing an increase of +3.3 per cent as compared to the same period last year. The all-new Countryman was an outstanding performer with sales quadrupling versus October last year. With the extended topless weather heading deep into autumn, the MINI Convertible achieved its best ever October, with sales increasing +47 per cent over October, 2016.

 

Table 1: New Vehicle Sales BMW Group Canada, October 2017

 

October

2017

October

2016

%

YTD October 2017

YTD October

2016

%

BMW brand

3,490

3,435

+1.6%

32,022

31,664

+1.1%

BMW passenger cars

1,234

1,938

-36.3%

14,439

15,437

-6.5%

BMW light trucks

 

2,256

1,497

+50.7%

17,583

16,227

+8.4%

MINI brand

710

645

+10.1

5,898

5,709

+3.3%

TOTAL Group

4,200

4,080

+2.9%

37,920

37,373

+1.5%

 

Motorrad.

BMW Motorrad Canada reported 131 retail sales in October, an increase of +8.3 per cent compared to October 2016. Year-to-date, the brand has sold 1,929 units, resulting in an increase of +9.7 per cent over the same period last year. The top performers in the month were the R1200GS, F700GS and the F800GS.  

 

Table 2: Motorcycle Sales BMW group Canada, October 2017

 

October 2017

October 2016

%

YTD October 2017

YTD October

2016

%

BMW Motorcycles

131

121

+8.3%

1,929

1,758

+9.7%

                                                           -30-

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