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PressClub Canada · Article.

BMW Group Canada achieves best month ever with sales increasing +8%.

BMW brand sales increase in April by +10.8% to record levels. MINI April sales trail previous year by -6.8%. BMW electrified sales jump +86% in April. BMW Motorrad sales in April decrease -8%.

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Sales North America

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Belcourt Marc
BMW Group

Tel: 905-428-5078

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Richmond Hill, ON.  BMW Group Canada (BMW and MINI brands combined) reported its best month on record with sales of 4,662 vehicles. This result represents an increase of +8% compared to the previous April.  Year-to-date, BMW Group has delivered 14,129 new vehicles, an increase of +6% versus the previous year, and an all-time sales record for the company. 

 

BMW.

The BMW brand posted its best-ever April result with 4,020 units sold, reflecting an increase of +10.8%.  To date in 2018, the BMW brand has delivered 12,230 new vehicles, an increase of +6.5% over 2017, and the best-ever result year-to-date.  An aggressive product launch offensive, led by the brand new BMW X2, in combination with an outstanding retail network account for the year-over-year accomplishments.  Additionally, the sub-brands BMW M and BMW i increased sales by +72% and +34% respectively for the year.    

 

 

MINI.

MINI delivered 642 new cars to Canadian customers in April, a decrease of -6.8% compared with the previous year.  On the year,  MINI has sold 1,899 units, an increase of +2.9% over the same timeframe last year.  This is the most vehicles the brand has sold year-to-date in its Canadian history. 

 

 

 

Table 1: New Vehicle Sales BMW Group Canada, April 2018

 

April 2018

April 2017

MTD % Change

YTD April 2018

YTD April 2017

YTD % Change

 
 

BMW Brand

4,020

3,628

+10.8%

12,230

11,483

+6.5%

 

BMW Passenger Cars

1,704

1,580

+7.8%

5,029

4,831

+4.1%

 

BMW Light Trucks

2,316

2,048

+13.1%

7,201

6,652

+8.3%

 

MINI Brand

642

689

-6.8%

1,899

1,845

+2.9%

 

TOTAL Group

4,662

4,317

+8.0%

14,129

13,328

+6.0%

 


Motorrad.

Motorrad reported 264 sales in April resulting in a decrease of -8.0% as compared to April, 2017.  Year-to-date sales were 637 units, an increase of +5.8% over the same period in 2017.  A key model contributing to the year-over-year growth was the BMW G310 GS.

 

 

 

Table 2: Motorcycle Sales BMW Group Canada, April 2018

 

April 2018

April 2017

MTD % Change

YTD April 2018

YTD April 2017

YTD % Change

BMW Motorcycles

264

287

-8.0%

637

602

+5.8%

 

-30-

 

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

 

 

 

For more information, please contact:

Marc Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                 

 

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada  

905-428-5005 / barb.pitblado@bmwgroup.ca

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