PressClub Canada · Article.
BMW Group Canada reports best-ever July year-to-date with sales increasing +3.1%.
Wed Aug 01 21:37:06 CEST 2018 Press Release
BMW brand sales increase +3.4% year-to-date. MINI brand sales increase +1.3% year-to-date. BMW electrified sales charge ahead +66% year-to-date. BMW Motorrad sales increase +1.4% year-to-date.
Press Contact.
Marc Belcourt
BMW Group
Tel: +1-905-428-5078
Fax: +1-905-428-5071
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Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported July sales of 3,307 vehicles, a decrease of -6.6% compared to last July. Year-to-date, BMW Group Canada has delivered a record 26,484 new vehicles, an increase of +3.1% versus the previous year.
BMW.
The BMW brand reported 2,711 sales in July, a decrease of -8.2% versus July, 2017. On the year, the BMW brand has delivered 22,534 new vehicles, an increase of +3.4% over 2017.
BMW’s lineup of Sports Activity Vehicles accounted for 53.2 percent of BMW brand sales in July 2018. Most notably, the all-new BMW X3 was the top-selling X model in Canada. The BMW sub-brands BMW i and iPerformance as well as the BMW M and M Performance models continue to exceed expectations with sales increasing +65% and +75% respectively in July.
MINI.
MINI reported July sales of 596 units, an increase of +1.5% compared to July, 2017. Year-to-date, MINI has sold 3,950 units, an increase of +1.3% over the same period last year.
With sales up +41% over July 2017, the MINI Countryman continued to be a strong performer in July with 230 purchasers resoundingly validating the MINI Countryman’s recent recognition in the 2018 J.D.Power APEAL Study.
Table 1: New Vehicle Sales BMW Group Canada, July 2018
| July 2018 | July 2017 | MTD % Change | YTD July 2018 | YTD July 2017 | YTD % Change | |
BMW Brand | 2,711 | 2,953 | -8.2% | 22,534 | 21,783 | 3.4% | |
BMW Passenger Cars | 1,269 | 1,509 | -15.9% | 9,604 | 9,904 | -3.0% | |
BMW Light Trucks | 1,442 | 1,444 | -0.1% | 12,930 | 11,879 | 8.8% | |
MINI Brand | 596 | 587 | 1.5% | 3,950 | 3,899 | 1.3% | |
TOTAL Group | 3,307 | 3,540 | -6.6% | 26,484 | 25,682 | 3.1% |
Motorrad.
Motorrad reported 215 sales in July, resulting in an increase of +0.94% compared to July, 2017. Year-to-date, a total of 1,435 units were sold, an increase of +1.4% over the same period in 2017. Leading performers in July were the R1200RT, R1200GS Adventure and K1600B.
Table 2: Motorcycle Sales BMW Group Canada, July 2018
July 2018 | July 2017 | MTD % Change | YTD July 2018 | YTD July 2017 | YTD % Change | |
BMW Motorcycles | 215 | 213 | +0.94% | 1,435 | 1,415 | +1.4% |
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BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
For more information, please contact:
Marc Belcourt, Director, Corporate Communications
BMW Group Canada
905-428-5078 / marc.belcourt@bmwgroup.ca
Barb Pitblado, Manager, Corporate Communications
BMW Group Canada
905-428-5005 / barb.pitblado@bmwgroup.ca