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PressClub Canada · Article.

BMW’s ongoing product offensive continues at the 2018 Los Angeles Auto Show.

Multiple debuts – including three world premieres – featured in LA.

Los Angeles

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Barb Pitblado
BMW Group

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Richmond Hill, ON.  BMW Group will shine the spotlight on the latest results of its ongoing product offensive at the Los Angeles Auto Show at the end of November.  Emotion-packed design, pioneering technology and an even more richly-engaging form of driving pleasure define the character of the new models BMW is presenting. The fresh arrivals introduce the brand’s new design language to a number of vehicle segments and represent significant advances in the areas of digitalization, operation, sustainability and driving dynamics.


WHAT:           World premieres:

    • The first-ever BMW X7 Sports Activity Vehicle.
    • The return of the famed 8 Series nameplate: The BMW 8 Series Cabriolet.
    • The M Performance edition of the all-new BMW 3 Series Sedan, the BMW M340i xDrive Sedan.


North American premiere:

    • The all-new, seventh-generation BMW 3 Series Sedan.


North American auto show premiere:

    • The perfectly-balanced BMW Z4.
    • The BMW Vision iNEXT:  Highly automated, emission-free and fully connected, the BMW Vision iNEXT brings all of the BMW Group’s strategic innovation fields together for the first time.  The fully electric iNEXT boasts the size and proportions of a modern BMW Sports Activity Vehicle and instantly conveys its trailblazing design through clearly sculpted forms and surfaces.  The series-produced version of the BMW iNEXT will arrive in 2021. 

    WHEN:            Wednesday, November 28th, 2018

                        Press conference: 8:40 a.m. – 9:10 a.m. PST

Interviews: All day


WHERE:        Los Angeles Convention Center

                        South Hall, BMW Group exhibit

                        1201 South Figueroa Street

                        Los Angeles, California


WHO:               BMW executives and experts available for interviews:

Adrian van Hooydonk, Senior Vice President, BMW Group Design, BMW AG

Adrian van Hooydonk is available to discuss design for BMW Group’s complete product portfolio.


Elmar Frickenstein, Senior Vice President, Autonomous Driving, BMW AG

Elmar Frickenstein is available to discuss BMW’s development of autonomous driving capabilities.

Frank Weber, Senior Vice President BMW Luxury Class BMW AG

Frank Weber is available to discuss the technical topics of the BMW Luxury Class, especially the BMW 8 Series Coupe and Convertible.


Robert Irlinger, Head of BMW i

Robert Irlinger is available to discuss the BMW i brand, brand strategy and BMW i product portfolio.


Stefan Juraschek, Vice President Development, Electrified Drivetrains

Stefan Juraschek is available to discuss electric drivetrain development in current and future models. 


Jozef Kaban, Vice President Design BMW

Jozef Kaban is available to discuss the design of all BMW brand vehicles.


Domagoj Dukec, Vice President Design BMW M and BMW i

Domagoj Dukec is available to discuss the design of all BMW i and BMW M vehicles.


Matthias Junghanns, Head of BMW i Interior Design

Matthias Junghanns is available to discuss the interior design of the BMW Vision iNEXT Concept.


Holger Hampf, President of Designworks

Holger Hampf is available to discuss Designworks business.


Stephan Peters, Project Manager Human Machine Interface Generation 2018

Stephan Peters is available to discuss BMW’s new iDrive 7.0 user interface system.


Carsten Groeber, Head of Product Management BMW Luxury Class

Carsten Groeber is available to discuss the sales and marketing topics related to the BMW X7.


Sarah Lessmann, Product Manager, BMW 8 Series, BMW AG

Sarah Lessmann is available to discuss the sales and marketing topics related to BMW 8 Series Coupe and Convertible.


Joerg Wunder, Head of Project BMW X7

Joerg Wunder is available to discuss the technical topics related to the BMW X7. 



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Los Angeles, 20. November.
Here you can see the webcast of the BMW Group Press Conference at the Los Angeles Auto Show.

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