World premiere in Cannes: the BMW XM Mystique Allure, inspired by Naomi Campbell.

Thu May 16 10:00:00 CEST 2024Press Release

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+++ One-of-a-kind creation is the latest product of the collaboration between BMW and the British supermodel +++ High performance meets haute couture +++ Presentation during the Cannes Film Festival +++ BMW is Official Automotive Partner of the renowned festival for the third year in succession +++

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International co-creators put the BMW XM with BMW Individual special paint finishes under the spotlight at Coachella 2024.

Fri Apr 19 10:00:00 CEST 2024Press Release

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+++ Social media stars harness inspirational setting for spectacular shots with the BMW XM +++ BMW Individual special paint finishes accentuate the unmistakable character of the electrified high-performance car +++ BMW Group signs up as partner of Coachella Valley Music & Arts Festival in California for the sixth time +++

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Global cultural pioneers present the new BMW XM at Coachella 2023.

Thu Apr 20 14:00:00 CEST 2023Press Release

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+++ BMW M GmbH expands its network of cultural pioneers to communicate its first electrified high-performance model +++ Talented boundary-pushing figures from around the globe use the spectacular location to stage the BMW XM in new creative contexts +++ Fifth time for the BMW as partner of the Coachella Valley Music and Arts Festival in California +++

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