BMW Art Car by Alexander Calder, BMW 3.0 CSL, 1975, augmented reality. Courtesy of the artist and Acute Art in collaboration with BMW Group Culture. (07/2021)

BMW Art Car by Jeff Koons, BMW M3 GT2, 2010, augmented reality. Courtesy of the artist and Acute Art in collaboration with BMW Group Culture. (07/2021)

BMW Art Car by Ken Done, BMW M3, 1989, augmented reality. Courtesy of the artist and Acute Art in collaboration with BMW Group Culture. (07/2021)

BMW Art Car by John Baldessari, BMW M6 GTLM, 2016, augmented reality. Courtesy of the artist and Acute Art in collaboration with BMW Group Culture. Photo: ©silvanoballone. © John Baldessari 2016. Courtesy of Estate of John Baldessari © 2021. Courtesy Sprüth Magers. (07/2021)