In order to be tested to receive 5 Stars in Euro NCAP's safety evaluation, the vehicle must be put through 4 total vehicle crash tests, plus active safety tests on the track as well as component tests. This side (barrier) test demonstrates the top performance of the 2 Series active tourer and BMW X1 as well as presenting BMW's first production implementation of a center airbag in a compact claas to further limit interaction on the far side of the vehicle.

In order to be tested to receive 5 Stars in Euro NCAP's safety evaluation, the vehicle must be put through 4 total vehicle crash tests, plus active safety tests on the track as well as component tests. This side (barrier) test demonstrates the top performance of the 2 Series active tourer and BMW X1 as well as presenting BMW's first production implementation of a center airbag in a compact claas to further limit interaction on the far side of the vehicle.

In order to be tested to receive 5 Stars in Euro NCAP's safety evaluation, the vehicle must be put through 4 total vehicle crash tests, plus active safety tests on the track as well as component tests. This side (barrier) test demonstrates the top performance of the 2 Series active tourer and BMW X1 as well as presenting BMW's first production implementation of a center airbag in a compact claas to further limit interaction on the far side of the vehicle.

Image film as part of the Winter Technic Drive event in Sölden. The BMW X1 is shown in winter conditions.

Image film as part of the Winter Technic Drive event in Sölden. The BMW X1 is shown in winter conditions.

BMW X1 xDrive28i - Driving shots: in town by the sea, on country and mountain roads, on-board camera (over-shoulder views of driver, steering, shifting gears, camera installed at the back of the car, view of 'X1' name plate, view through panoramic glass sunroof), shot from a following car / By the sea: on coastal road, on a beach, driver unloads surf board, car driving through water on a beach / Exterior design: complete shots and details, appearance of headlights and rear lights at dusk / Interior design and engine (equipment: "Cool Elegance Character Package" with Nevada 'Oyster' leather, 'Fineline Wave' wood trim, sport seats, 6-speed automatic gearbox with gearshift paddles at the steering wheel, newly designed iDrive controller with with direct access menu buttons, 8.8" on-board monitor, BMW Professional navigation system with 8 freely configurable 'favorite keys' for cell phone memory, radio stations, navigation destinations and other menu options): complete shots, cockpit, front seats, cup-holder in the centre console, bottle tray in driver's door, door sill trim, opening of panoramic glass sunroof, operating buttons for DTC and HDC (Hill Descent Control), inclination adjustment of rear seat backrests, black and yellow contrasting band in bac, rear door trim and close-up of door opener/trim strip, rear compartment with passenger (large headroom), variable luggage compartment with rear seats backrest divided at a ratio of 40/20/40 (stop trick), Luggage compartment (elastic retaining strap for small goods), engine is started, view of engine compartment (3.0-litre/258 bhp six-cylindre in-line engine).

Staging of the executives + Communication of content and brand message

Staging of the executives + Communication of content and brand message

Staging of the executives + Communication of content and brand message