BMW Group Annual Conference 2023. Dr Joachim Post, Member of the Board of Management, Purchasing and Supplier Network.
Wed Jun 07 11:16:16 CEST 2023
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The Teaserfilm of the //M Mixed Reality shows details of the new BMW M2 with the //M Mixed Reality foil. The car is in a dark hangar with red and blue light elements allowing only a glimpse into the setting. It starts by giving a glimpse of the left headlight of the M2, then the full M2 from the side, and then the M2 from the back. Next, the hands of person holding a laptop is shown- the focus is on the screen of the laptop, which shows a gaming world with the words "stop at this line". The M2 is seen from the back again, and the G2 Content Creator Cailee is seen entering the car on the driver's side. She is now in the driver's seat adjusting a set of VR glasses onto her head and looks bewildered at her hands throughout the VR glasses. Next, the middle console of the M2 is shown, Cailee presses the red start button and starts the engine. She shifts the electronic gear selector to the right, the screen turns black and the writing "Would you dare to drive it?" appears on the screen in capital letters.
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Wed Jun 07 11:16:00 CEST 2023 |
ID: PF0009170
///M Mixed Reality Teaser
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The Teaserfilm of the //M Mixed Reality shows details of the new BMW M2 with the //M Mixed Reality foil. The car is in a dark hangar with red and blue light elements allowing only a glimpse into the setting. It starts by giving a glimpse of the left headlight of the M2, then the full M2 from the side, and then the M2 from the back. Next, the hands of person holding a laptop is shown- the focus is on the screen of the laptop, which shows a gaming world with the words "stop at this line". The M2 is seen from the back again, and the G2 Content Creator Cailee is seen entering the car on the driver's side. She is now in the driver's seat adjusting a set of VR glasses onto her head and looks bewildered at her hands throughout the VR glasses. Next, the middle console of the M2 is shown, Cailee presses the red start button and starts the engine. She shifts the electronic gear selector to the right, the screen turns black and the writing "Would you dare to drive it?" appears on the screen in capital letters.