PressClub France · Article.
MINI Cabrio designée par Donatella Versace: Life Ball 2005 (texte en anglais)
Thu May 19 12:00:00 CEST 2005 Communiqué de presse
Vienne/Munich. Cette année encore, Vienne est la place incontournable pour les célébrités internationales. Le "Life Ball" fête son 13e anniversaire à Vienne et MINI supporte cet évènement pour la 5e année et apporte sa contribution à la lutte contre le SIDA. A cette occasion, une MINI cabrio a été prétée à Versace pour la restyler sous la direction de Donatella Versace, le Designer en chef. Le monde de la mode et les spectateurs du Life Ball pourront s'émerveiller sur cette pièce unique dès le 21 mai.
The Versace MINI
Only a few automobiles arise as much attention in the fashion scene as MINI.
Also the international acquainted fashion designer Donatella Versace had been
inspired by it and thus designed a black MINI Cooper Convertible following the
creative ideas of her own.
"It has been an unusual and stimulating challenge - said Donatella Versace
-combining fashion with the technology and modernity of a car like the Mini.
The fact that this helps to fight against AIDS was the ultimate decisive
factor."
Exterior
The design reproduces the famous Versace "baroque" print. It is typical Versace
style: elegant yet coltish. It therefore perfectly fits the colorful Life Ball
event. The flower pattern is layered over the car lacquer like a second skin.
Interior
The seats are covered with black leather, which are held together by golden
seam. The gearshift, being the core element in the car's cockpit, has been
adorned with a silver Versace-type Medusa and is enframed by original Swarovski
crystals. On the car's c-pillar (the hindmost part of the cars soft-top) and
the headrests of the front seats, one can find an embroided Versace Medusa. The
interior has also been made by in-house Versace experts following the
conceptional idea of Donatella Versace's design and therefore perfectly fit the
car's exterior.
Auction on eBay
Following the Life Ball Event the Versace MINI will be auctioned off for a good
cause on eBay (www.ebay.de, www.ebay.at and www.ebay.it). The proceeds go to
the Life Ball, which supports several HIV and AIDS aid organizations with it.
MINI is available in a total of 7 model variants, from the MINI One D with 55
kW/75 bhp to the MINI Cooper S with 125 kW/170 bhp. In between there is the
MINI One with 66 kW/90 bhp petrol engine and the MINI Cooper with 85 kW/115
bhp. The icing on the cake is the MINI Cabrio which has been available since
Summer 2004 with electric soft top and a fresh design.
For more information regarding the MINI commitment at the 2005 Life Ball please
visit www.mini.at/lifeball and www.lifeball.org for general information.