PressClub France · Article.
Nouveau réfrigérateur Smeg pour MINI: Tellement MINI!
Fri Nov 10 17:00:00 CET 2006 Communiqué de presse
Guastalla / Munich. Smeg s'est associé à MINI afin d'interpréter un réfrigérateur à partir du Design de la nouvelle MINI Cooper S. Série limitée à 250 exemplaires, elle devient d'ores et déjà un objet culte. Distinct, sportif, vibrant : le nouveau réfrigérateur Smeg FAB28MCS devient l'âme soeur de la nouvelle MINI. Le caractère brillant et frais de ce nouveau duo ne passera certainement pas inaperçu sur la scène internationale. Le réfrigérateur Smeg au design de la nouvelle MINI est disponible dans l'ensemble du réseau concessionnaire MINI (liste disponible sur www.mini.fr) au prix client de 2000 euros TTC.
Contact presse.
Christophe Koenig
BMW Group
Tel: +33-130-439-275
send an e-mail
Auteur.
Christophe Koenig
BMW Group
This Smeg refrigerator is finished in the same Laser Blue as the launch colour
of the new MINI. Its door features the same twin white bonnet stripes as those
of the MINI that won the Monte Carlo Rally in 1964 and which have been
associated with the sports MINI ever since. Both the refrigerator and the
vehicle, therefore, take inspiration from the same historical period. Smart and
elegant, Smeg and Mini reinterpret the glorious past with a modern edge, each
employing the rounded lines typical of the '50s and '60s.
Furthermore the model FAB28MCS - MINI Cooper S features other inimitable style
details. The MINI logo, positioned at the centre of the refrigerator, is
associated with the Smeg logo and the handle is the very same one that features
on the door of the new car. To improve grip the rear of the refrigerator handle
features a recess identical to that of the MINI: it is this attention to detail
that is the Smeg trademark.
The FAB28 has a long history. After the first series in pastel shades, which
caused a sensation, the colour range was increased to include brighter shades
(red, black, lime and orange) and, over time, the Smeg refrigerator became a
status symbol in its own right. More recently, it has become available in other
highly original versions: Tricolour, featuring the Italian flag, Union Jack
with the British flag, and Colour Stripes. The latest achievement is its
association with the new MINI, with which it shares a precise market position:
appealing to a young target audience with a passion for design, and a cool,
dynamic style.