Début de la retransmission de courts métrages sur le site www.bmwfilms.com

David Fincher ("Fight Club," "The Game," "Se7en"), John Frankenheimer, Ang Lee,
Wong Kar-Wai, Guy Ritchie et Alejandro Gonzales Inarritu ont collaboré au
programme "The Hire" : une série de courts métrages retransmis via Internet
sur le site www.bmwfilms.com (texte en anglais)

INTERNET FILM SERIES DEBUTS ON
BMWFILMS.COM

WOODCLIFF LAKE, NEW JERSEY, APRIL 26, 2001...An unprecedented Internet
film series featuring an A-list roster of Hollywood heavyweights is set to
debut on
bmwfilms.com on April 26th. Dubbed "The Hire," the series is executive produced
by
David Fincher ("Fight Club," "The Game," "Se7en"), and features directors
including
John Frankenheimer ("Ronin," "Grand Prix," "The Manchurian Candidate"), Ang Lee
(Oscar and Golden Globe winner "Crouching Tiger, Hidden Dragon," "Sense and
Sensibility," "Eat Drink Man Woman"), Wong Kar-Wai ("In the Mood for Love,"
"Happy Together," "Chung King Express"), Guy Ritchie ("Lock, Stock and Two
Smoking Barrels," "Snatch") and Alejandro González Iñárritu (Amores Perros), BMW
of North America, LLC and Los Angeles-based Anonymous Content have
announced.

The films are being underwritten by BMW of North America, LLC and are produced
by Anonymous Content, and will only be available via the Internet at
bmwfilms.com.

"The Hire" features British acting sensation Clive Owen ("Croupier"), whose
mysterious character the audience follows through various cryptic and dangerous
situations. Each film is brilliantly cast with strong supporting characters
played by:
Mickey Rourke ("The Pledge"), Thomas Milian ("Traffic"), Adriana Lima
(Victoria's
Secret model) and Madonna (actress/recording artist).

"We are thrilled to have the participation of some of the finest directors,
writers and
actors involved in this new venture," offered Steve Golin, chairman of
Anonymous.
"For its part as underwriter, BMW has always stood at the forefront of
innovation and
quality, and this filmed entertainment project continues that tradition. These
films are
going to shake up the industry."

"We aligned ourselves with this watershed venture because it is a synergistic
effort
that both crosses and pushes boundaries," said Tom Purves, President of BMW
North America, LLC. "As such, it represents perfectly the spirit of BMW and BMW
drivers."

"BMW is synonymous with thrills, excellence, and technological innovation,"
Purves
added. "These entertainment-driven films, directed by the top talent in the
field, are
the perfect showcase to underscore the excitement and uniqueness of the BMW
experience."

Anonymous Content LLP is a multimedia development, production and talent
management company guided by veteran film producer Steve Golin ("Being John
Malkovich," "Nurse Betty," "Bounce") who, through his former venture Propaganda
Films, helped nurture a group of directors which forged the initial visual
identity of the
MTV generation, both in the realm of music videos and commercials. Anonymous is
distinguished by some of the industry's most visually dramatic storytellers and
a
production environment geared toward the hands-on development of new talent.
While creating brand-sponsored content across all platforms, including the Web,
Anonymous is focused in the production areas of film, television, commercials
and
music videos, as well as talent management.

Radium, an edge digital studio located in Santa Monica and San Francisco, aided
in
the story board process and design of the films, each having over 80 percent
effects.
Leading the project for Radium was visual effects supervisor Andrew Hardaway,
whose personal credit as CG Technical Director included the movies "Men in
Black,"
"Mission to Mars," "Galaxy Quest" and "Star Wars: Episode One: The Phantom
Menace."