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BMW Group bien parti pour garder le cap en 2016.

Nouvelles progressions attendues du volume des ventes, du chiffre d'affaires et du bénéfice. Marge opérationnelle ciblée entre 8 et 10% dans le segment automobile. Objectif : legere augmentation du volume des ventes et du résultat avant impôt.

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Finance d'entreprise, faits, chiffres
 

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Munich.  The BMW Group is set to continue its success story in 2016. “We are targeting new highs for  sales volume and  group profit before tax,” stated Harald Krüger, Chairman of the Board of Management of BMW AG at the Annual Accounts Press Conference in Munich on Wednesday. The BMW Group also expects to remain the world's leading premium manufacturer of vehicles in 2016.

 

Group profit before tax  is forecast to improve  slightly. The BMW Group benefits from its strong brands, attractive product range and the expectation that international automobile markets will continue their generally upward trend. These favorable factors contrast with rising personnel expenses, intense competition and high levels of upfront expenditure for new technologies. The global political and economic environment is also expected to remain volatile.

 

The  Automotive segment is targeting a  slight sales volume increase  in 2016. Alongside the positive impetus expected from the new BMW 7 Series, the launches of the new generations of BMW X1 and MINI Clubman models towards the end of 2015 are also expected to boost sales volume figures in 2016. Automotive segment  revenues  are therefore expected to  increase slightly, in line with the rise in sales volume. The target range for the  EBIT margin  between  8 and 10% remains unchanged for 2016.

 

The BMW Group expects the  Motorcycles segment  to continue its upward trend in the current year. The new R NineT Scrambler and G 310 R models unveiled at last autumn’s trade fairs will broaden the product portfolio and attract new customer groups. A  slight year-on-year increase in  sales volume  is forecast for the full year.

The  Financial Services segment is likely to continue performing well in 2016. Despite rising equity capital requirements worldwide, the BMW Group forecasts a  return on equity  (RoE) in line with the previous year’s level (2015: 20.2%), once again ahead of thetarget rate of at least 18%.

 

Forecasts for the current year are based on the assumption that worldwide economic conditions will not change significantly.

 

BMW Group achieves record earnings in 2015

 

The BMW Group achieved its sixth record-breaking year in succession in 2015, posting new highs to date for sales volumes, revenues and profit before tax, despite a volatile market environment.

 

“We have met all of our ambitious targets for the financial year,” stated Krüger. “With another set of impressive figures in its centenary year, the BMW Group remains the world's leading provider of premium vehicles and mobility services.”

 

Automobile  sales volume  climbed by 6.1% to a new record level of 2,247,485 units (2014: 2,117,965 units). With additional tailwind from favourable currency factors,  Group revenues  grew by 14.6% in 2015 to € 92,175 million (2014: € 80,401 million).  Profit before financial result  (EBIT) increased by 5.2% to € 9,593 million (2014: € 9,118 million), mainly on the back of sales volume growth.  Group profit before tax(EBT) rose for the first time above € 9 billion, increasing by 5.9% to a new high level of € 9,224 million (2014: € 8,707 million).  Group net profit  rose for the first time above € 6 billion, increasing by 10.0% to a new record level of € 6,396 million (2014: € 5,817 million).

 

Dividend of € 3.20 per share of common stock proposed

 

"The exemplary commitment of our workforce and the unfailing trust placed in us by our shareholders are the key topics that run through the BMW Group's success story", elaborated Krüger. "To mark the company’s centenary, we are once again raising the associate bonus for our permanent staff in Germany, the highest amount paid in the German premium auto industry. Dividend payments to our shareholders will also exceed the two billion euro mark for the first time, reflecting the BMW Group's fine performance in 2015.” At the Annual General Meeting on 12 May 2016 the Board of Management and the Supervisory Board will propose to shareholders that the  dividend  be increased to a new high of € 3.20 per share of common stock (2014: € 2.90) and € 3.22 per share of preferred stock (2014: € 2.92). The  distribution rate  stands at 32.9% (2014: 32.7%), well within the BMW Group's target range of 30 to 40%.

 

Automotive segment's profitability in target range

 

Automotive segment revenues  grew by 13.8% year-on-year to € 85,536 million (2014: € 75,173 million), mainly reflecting the good sales volume performance, new models and favourable currency factors.  EBIT  increased by 8.2% to € 7,836 million (2014: € 7,244 million). The  EBIT margin  came in at 9.2% (2014: 9.6%) and was thus in the upper half of the targeted range of
8 -10%.  Segment profit before tax  (EBT) improved by 9.3% to a new high of € 7,523 million (2014: € 6,886 million).

 

The  BMW  brand maintained its top position in the premium segment in 2015 by posting a new record sales volume figure. Deliveries to customers were 5.2% higher at 1,905,234 units (2014: 1,811,719 units), with excellent performances by the BMW 2 Series, the BMW 4 Series and the BMW X family helping to drive sales volume growth. Additional momentum is expected in the current year, in particular from the new BMW 7 Series and the new BMW X1.

The  BMW 2 Series proved exceptionally popular in 2015, with deliveries to customers reaching a total of 157,144 units (2014: 41,038 units), including more than 107,000 units of the BMW 2 Series Active and Gran Tourer, which therefore accounted for more than two thirds of the total figure for the series. The  BMW 4 Series  performed equally well, consolidating its position as market leader in its segment with a 27.4% sales volume increase to 152,390 units (2014: 119,580 units). The brand's growth is also being driven by the success of the  BMW X  family. Sales of the  BMW X4  more than doubled to 55,050 units (2014: 21,688 units). Worldwide sales of the  BMW X5, also the market leader in its segment, grew by 14.1% to 168,143 units (2014: 147,381 units), while the  BMW X6recorded a 53.1% increase to 46,305 units (2014: 30,244 units).

 

The number of  BMW i  vehicles delivered to customers jumped by 65.9% to 29,513 units (2014: 17,793 units), comprising 24,057 units (2014: 16,052 units) of the  BMW i3(+49.9%) and 5,456 units (2014: 1,741 units) of the  BMW i8.

 

MINI  achieved a new sales volume record in 2015, with deliveries up 12.0% to 338,466 units (2014: 302,183 units). Worldwide sales of the new  MINI 5-Door  totalled 94,788 units (2014: 13,113 units), while sales of the  MINI 3-Door  edged up to 127,194 units (2014: 126,938 units; +0.2%). The new  MINI Clubman  went on sale in October and registered sales of 8,003 units by the end of the year.

 

Rolls-Royce Motor Cars recorded the second-best performance in its
112-year history. The Goodwood-based company sold 3,785 units worldwide in 2015 (-6.8%), with the  Wraith  and  Ghost  models making the largest contributions to the sales volume figure. Demand for the brand remained high around the world, the only notable exception being China, where the luxury segment as a whole felt stiff headwinds.

 

In line with its strategy of achieving a balanced distribution of worldwide sales, the BMW Group recorded sales volume growth in  all major sales regions. The four largest sales markets for the BMW Group over the past year were China, the USA, Germany and Great Britain.

 

Sales of BMW Group vehicles in  Europe  in 2015 exceeded the one-million mark for the first time, with a total of 1,000,427 units (2014: 914,587 units; +9.4%) handed over to customers. Sales volume was 5.0% higher in Germany at 286,098 units (2014: 272,345 units) and 12.6% higher in Great Britain at 230,982 units (2014: 205,071 units).

 

The pace of growth in  Asia  slowed in 2015 as a result of the continuing normalisation of the Chinese market. The BMW Group sold 685,792 units (2014: 658,384 units) in this region, 4.2% more than the previous year, including sales on the Chinese mainland, which grew by 1.6% to 464,086 units (2014: 456,732 units).

 

The BMW Group also increased sales volume in the  Americas  region, with the number of vehicles sold up 2.8% to 495,897 units (2014: 482,257 units), including 405,715 units (2014: 396,961 units) sold in the USA (+2.2%).

 

Significant increase in Motorcycles segment earnings

 

Motorcycles segment  revenues grew 18.5% year-on-year to € 1,990 million (2014: € 1,679 million).  EBIT  improved by 62.5% to € 182 million (2014: € 112 million), whileprofit before tax  advanced by 67.3% to € 179 million (2014: € 107 million).  Sales volume  increased by 10.9% to 136,963 units (2014: 123,495 units), thus outperforming the market as a whole. BMW Motorrad's five largest markets were Germany, the USA, France, Italy and Spain.

 

Financial Services segment continues to grow

 

The Financial Services segment also continued to perform well in 2015.  Segment revenues  were 15.2% higher at € 23,793 million (2014: € 20,599 million), while  profit before tax  improved by 14.6% to € 1,975 million (2014: € 1,723 million).

 

In total, 1,655,961 (2014: 1,509,113)  new contracts  were signed in conjunction with financing and leasing business, up 9.7% on the previous year. The  portfolio of lease and financing contracts  in place with dealers and retail customers at the end of the reporting period rose by 8.2% to 4,718,970 contracts (2014: 4,359,572 contracts).

 

Increase in workforce and number of apprentices

 

The  workforce  increased by 5.1% compared with the previous year. Overall, the BMW Group had a worldwide workforce of 122,244 employees (2014: 116,324 employees) at the end of the reporting period. The increase mainly reflects the ongoing expansion of the Group's international production network and the targeted recruitment of engineers, IT specialists and skilled workers needed to step up the development of future technologies and new services.

 

The BMW Group expanded training activities worldwide. During the past year, approximately 1,500  young people  began an apprenticeship within the organisation, including 1,200 in Germany. At the end of the reporting period, 4,700 young people worldwide were in vocational training and training programmes for young talent within the BMW Group.

 

 

The BMW Group – an overview

2015

2014

Change in %

Sales volume Automotive

Units

2,247,485

2,117,965

6.1

Thereof:  BMW

Units

1,905,234

1,811,719

5.2

MINI

Units

338,466

302,183

12.0

Rolls-Royce

Units

3,785

4,063

-6.8

Sales volume Motorcycles

Units

136,963

123,495

10.9

 

 

 

 

 

Workforce  1

 

122,244

116,324

5.1

 

 

 

 

 

EBIT margin
Automotive Segment

Percent

9.2

9.6

-0.4 %Points

 

 

 

 

 

Revenues

€ million

92,175

80,401

14.6

Thereof:   Automotive

€ million

85,536

75,173

13.8

   Motorcycles

€ million

1,990

1,679

18.5

   Financial Services

€ million

23,739

20,599

15.2

   Other Entities

€ million

7

7

-

   Eliminations

€ million

-19,097

-17,057

-12.0

 

 

 

 

 

Profit before financial result (EBIT)

€ million

9,593

9,118

5.2

Thereof:  Automotive

€ million

7,836

7,244

8.2

   Motorcycles

€ million

182

112

62.5

   Financial Services

€ million

1,981

1,756

12.8

   Other Entities

€ million

169

71

-

   Eliminations

€ million

-575

-65

-

 

 

 

 

 

Profit before tax (EBT)

€ million

9,224

8,707

5.9

Thereof:   Automotive

€ million

7,523

6,886

9.3

   Motorcycles

€ million

179

107

67.3

   Financial Services

€ million

1,975

1,723

14.6

   Other Entities

€ million

211

154

37.0

   Eliminations

€ million

-664

-163

-

 

 

 

 

 

Income taxes

€ million

-2,828

-2,890

2.1

Net profit

€ million

6,396

5,817

10.0

Earnings per share  2

9.70/9.72

8.83/8.85

9.9/9.8

 

1 Figures exclude dormant employment contracts, employees in the work and non-work phases of pre-retirement part-time working arrangements and low wage earners

2 Earnings per share of common stock/preferred stock

 

 

 

The BMW Group

 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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