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BMW récompense les meilleurs concessionnaires de son réseau international. Le Prix ​​"Excellence in Sales" a été décerné à Munich.¶

BMW a récompensé ses 36 meilleurs concessionnaires lors de la cérémonie de remise des prix "Excellence in Sales" à Munich. Parmi eux, le concessionnaire Français Pelras basé à Toulouse a gagné le prix de la catégorie "Meilleur concessionnaire Conquête et Fidélisation". ¶ Les prix ont été décernés par Ian Robertson, membre du directoire de BMW Group, en charge des ventes de la marque BMW. 2016 a été une année record pour les ventes du BMW Group et ces récompenses reconnaissent la contribution exceptionnelle des concessionnaires à ces résultats.¶

Récompenses attribuées à l'entreprise
Ventes et Marketing
Sales BMW Group Worldwide

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BMW a récompensé ses 36 meilleurs concessionnaires lors de la cérémonie de remise des prix "Excellence in Sales" à Munich. Parmi eux, le concessionnaire Français Pelras basé à Toulouse a gagné le prix de la catégorie "Meilleur concessionnaire Conquête et Fidélisation". 


Les prix ont été décernés par Ian Robertson, membre du directoire de BMW Group, en charge des ventes de la marque BMW. 2016 a été une année record pour les ventes du BMW Group et ces récompenses reconnaissent la contribution exceptionnelle des concessionnaires à ces résultats.



BMW honoured its 36 best dealers worldwide during the Excellence inSales awards ceremony in Munich. The awards were presented by the programme’s patron, Ian Robertson, BMW AG Management Board member for Sales and Brand BMW, Aftersales BMW Group. 2016 was a record year for BMW Group sales and these awards recognise the outstanding contribution made by the company’s dealers.

The awards programme was the fifth time BMW celebrated the efforts of its global dealer body and it underlines the BMW Group’s appreciation of the role the dealers play in the company’s success. It also recognises the long-term efforts of the BMW Group and the dealer body to set new benchmarks in sales around the world andstrengthens the dealer’s leading position in their home markets.

“The international dealer body is one of the most important elements in the BMW Group’s ongoing success,” commented Ian Robertson. “By inviting these

outstanding dealers to Munich, we are saying thank-you to our partners who helped us achieve new record results in 2016. Now we’re working together to achieve even better figures this year. That ambition will be supported by the introduction of the new BMW 5 Series and by our model offensive, with 40 new and updated modelsdue onto the market in the next two years.”

The six categories of Excellence in Sales awards are awarded in the BMW Group’s six sales regions worldwide. From these 36 regional winners, six global winners are selected, one in each category. These recognise exceptional achievement in the areas “Sales”, “Conquest and Loyalty” and “Customer Care” as well as outstanding sales results regarding the brand’s flagship “BMW 7 Series” and – reflecting the BMW Group’s leadership in electrification – “BMW i & iPerformance” cars. The final category is awarded to the “Manager of the Year”.


An impressive jury including Ian Robertson, his first-line management team, andrepresentatives from BMW Group Corporate Quality decided on the award winners.

They had a wealth of choice: 3,000 entries were received from 80 different countries.

The 36 regional winners from 22 countries were then invited to a three-day visit tMunich, with a programme designed to deepen the participants understanding of the brand’s home town. In addition to the gala evening event, the winners drove some of the brand’s most iconic classic cars through the city centre and enjoyed a craft beer seminar as part of a Bavarian lunch. The focus remained firmly on business, however, as the group caught a glimpse of the future of retail in the Trendjourney and experienced new concepts of Luxury in the BMW Welt.

The BMW brand is represented by around 4,400 dealers in 150 countries. 2016 was the first year in the brand’s history it sold more than 2 million vehicles with 2,003,359 delivered to customers around the world, an increase of 5.2% on the previous year.

The brand offers the world’s broadest range of premium electrified vehicles; over

62,000 units were sold last year.


The winners:

Category: Best Dealer in Sales

Dusseldorp Apeldoorn, Netherlands

Barigui, Brazil

Balcom BMW, Japan

Peformance Motors, Singapore

Shanghai Baozen, China

Becker-Tiemann, Germany


Category: Best Dealer in Conquest & Loyalty

Pelras, France

Tulley BMW, USA

Eurosib Lahta, Russia

Borusan Otomotiv, Turkey

Shangyu Jinchang Baoshun, China

Heermann-Rhein, Germany


Category: Best BMW 7 Series Dealer

BMW Centrauto, Belgium

South Bay BMW, USA

Bavarian Motors, South Korea

Abu Dhabi Motors, UAE

Beijing Yan De Bao, China

Euler, Germany


Category: Best Dealer in BMW i & iPerformance

Bilia Skøyen, Norway

South Bay BMW, USA

Deutsch Motors, South Korea

Abu Khader Automotive, Jordan

Chengdu Zhongbao, China

Procar Automobile, Germany


Category: Best Dealer in Customer Care

Lloyd Blackpool, United Kingdom

Auto Welt, Mexico

Sime Darby Auto Bavaria, Malaysia

Astra Sunter, Indonesia

Weifang Shengbao, China

Kruft, Germany


Category: Manager of the Year

Antonio Amoros García, Móvil Begar, Spain

Boris Said, BMW of Murrieta, USA

Luke E. Dreyer, Auto Bavaria, South Africa

Shachar Shemesh, Delek Motors, Israel

Zuming Zhang, Shaoxing Baoshun, China

Björn Heilmann, Hansa Nord, Germany


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