PressClub France · Article.
Les ventes de BMW Motorrad ont augmenté de 5,5 % au premier trimestre 2017.
Mon Apr 24 09:00:00 CEST 2017 Communiqué de presse
BMW Motorrad enregistre le meilleur début d’année de son histoire et une croissance solide après une année record en 2016 . L’offensive produit se poursuit avec 14 nouveaux modèles et facelifts en 2017.
Press Contact.
Maryse Bataillard
BMW Group
Tel: +33-130-031-941
send an e-mail
BMW Motorrad enregistre le meilleur début d’année de son histoire et une croissance solide après une année record en 2016 . L’offensive produit se poursuit avec 14 nouveaux modèles et facelifts en 2017.
Munich. BMW Motorrad achieves its best start into the
new motorcycle season to date with a solid growth of 5.5 %. In the
first three months of 2017, 35,636 motorcycles and maxi scooters were
delivered to customers (previous year: 33,788 units). 1.848 units more
than in the equivalent period last year. In a very successful March
BMW Motorrad delivered 18,265 vehicles worldwide (previous year:
16,465 units amounting to a 10.9 % growth in sales.
Heiner Faust, BMW Motorrad Head of Sales and Marketing:
"BMW Motorrad has started into the new 2017 motorcycle season
with the best first quarterly sales of all time. With a solid growth
of 5.5%, BMW Motorrad remains firmly on course for success following
the record year in 2016. The current model range with the many new
models is very popular with our customers. This is also reflected by
the high number of incoming orders. I am particularly pleased with the
record figures for March with a plus of almost 11% compared to the
already very good March results of the year before.”
In the first quarter BMW Motorrad recorded growth above all in
Europe, Central America, South America and China. Developments are
especially positive in France (3,696 units, +14.4 %), Italy (3,463
units, +10.8 %) and above all China (1,298 units, +52.2 %).
Germany still remains the strongest single market with 5,824
units (+2.8 %) followed by France and Italy. In Central and South
America, BMW Motorrad has increased sales by 13.3 % to 3,890 units sold.
The BMW Motorrad sales ranking is still headed by the R 1200 GS
travel enduro and its sister model, the R 1200 GS Adventure. In the
first three months already more than 12,361 flat-twin GS motorcycles
have been delivered to customers worldwide. Next on the list of the
most sought-after models is the BMW R 1200 RT (2,271 units) and the
BMW F 700 GS (2,257 units). The BMW Motorrad S-Models with its
powerful inline 4-cylinder engine also proved to be very successful
with a total of 5,360 units sold.
Heiner Faust comments: “Our record sales in the first quarter is
most likely due to the biggest model range of all time featuring so
many new products. Our ultimate R 1200 GS and R 1200 GS Adventure
travel enduros are more successful than ever. The highly emotional
models of the R nineT family have launched into the new year with
great success at more than 3,300 units sold. They bring a whole new
group of customers to BMW Motorrad. We are expecting very positive
business performance this year, too.”
The BMW Motorrad model offensive with 14 new and revised
models is set to continue in 2017. The BMW Motorrad model
initiative enters the next round. In 2017 our customers can look
forward to 14 new and revised BMW motorcycles. The R nineT family
alone will expand to include five models. In addition to the G 310 R
we will also be offering the G 310 GS. BMW Motorrad will thus have two
models in the capacity segment below 500 cc from the second half of
2017. With this product offensive, the strategic repositioning of the
BMW Motorrad brand is advancing as part of the “Make Life a Ride”
reorientation of the brand.