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Septième record consécutif. BMW Motorrad enregistre un record de ventes historique en 2017.

Les ventes mondiales augmentent de 13.2% pour atteindre 164 153 unités // BMW Motorrad poursuit sa croissance, en développant de nouveaux marchés et de nouveaux produits.

Finance d'entreprise, faits, chiffres

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  • Worldwide deliveries increase by 13.2% to 164,153 vehicles.
  • BMW Motorrad continues on its path of growth.
  • Focus on new markets and continue with model initiative.


Munich. BMW Motorrad sold more motorcycles and maxi scooters in 2017 than ever before. Compared to the previous year, deliveries increased by 13.2 %. As of June 2017 a total of 164,153 vehicles (previous year: 145,032 units) were supplied to customers.

Stephan Schaller, General Director of BMW Motorrad: “2017 was another very successful year for BMW Motorrad. We achieved a sales record for the seventh time in succession. I would like to thank our customers most sincerely for the enormous trust they have placed in us.

With this next sales record, BMW Motorrad takes another great step towards reaching its planned 200.000 units sales target in the year 2020.

As Schaller says: “The 2017 sales figures once again show that our motorcycle strategy is taking effect. And we have a great deal planned for the coming years. We will continue to consistently pursue our current model initiative in the premium segment. We will expand our product range with emotional and innovative new products in 2018, too. The new middle class GS models are already underway and further great products will follow. BMW Motorrad is looking into the future with great confidence. 


Strong sales growth in Europe and Asia.

The strongest growth was recorded above all in Europe in 2017. Here an all-time high was achieved. The engines of growth were once again France (16,607 units / +24.3 %), Italy (14,430 units / +17.3 %), Spain (11,193 units / +17.6 %) and the UK / IE (9,550 units / +8.7 %) where all sales figures increased considerably. Overall around 15.0 % more vehicles were delivered in Europe including Germany than in the previous year. The Asian market is also continuing to grow. China and Japan are among the Asian markets with the strongest double-digit growth. In India the BMW Group’s own sales subsidiary has begun successfully selling BMW motorcycles.

Germany is once again the largest single market for BMW Motorrad. With 26,664 units sold, BMW Motorrad boosted sales by another 7.1 %. BMW Motorrad defends its position as the most successful motorcycle manufacturer on the German market in 2017, too. 


GS models gaining ever more ground.

For the first time in BMW Motorrad’s history, more than 50,000 units of the two R 1200 GS and GS Adventure travel enduros alone were sold. Sales of the traditionally strong R Series increased significantly overall. Thanks to the new R nineT model variants “Pure”, “Racer” and “Urban G/S”, sales in the flat twin boxer segment increased strongly by 9.6% to a total of 86,090 motorcycles.

The sports-oriented BMW S Series with the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike were sold 21,752 times worldwide. With a share of 13.3%, these three models continue to be an important pillar in the wide BMW Motorrad range. 


New capacity segment below 500 cc is moving ahead under full steam.

11,595 units of the G 310 R and G 310 GS models introduced in 2017, were already delivered to customers by the end of the year. The two new displacement newcomers from BMW Motorrad are not only very popular in the intended growth markets such as South America or Asia. In Europe too, there is a great deal of interest among newcomers and re-starters for the agile all-rounders.


Luxury tourers in the fast lane.

Sales of the 6-cylinder models are also developing very positively. Already in its first year of sales, the K 1600 Bagger, which is aimed especially at the US market, is proof of the unbroken trend towards large-capacity, emotional touring bikes. Timo Resch, BMW Motorrad Head of Sales and Marketing: “With 6,719 units sold and a 50% increase in sales, our 6-cylinder models are among the big winners of 2017. After Germany, the USA will remain an important market for BMW Motorrad in the coming years, too. We will continue to increase our involvement in this important market in order to strengthen BMW Motorrad’s position there.” Resch continues: “We are also responding to the special US market requirements with the K 1600 Grand America recently presented at the Milan motorcycle show. By also consistently expanding our sales structure, we are generating a sound basis for strong growth.


BMW Motorrad as the innovative trailblazer.

In 2017 too, BMW Motorrad proved itself to be the innovative leader in many areas. The exclusive HP4 RACE with its lightweight carbon fibre frame and wheels attracted great attention. We also responded to the need for increasing digitalisation expressed by customers. The multifunctional instrument cluster with 6.5 inch full-colour TFT display featuring a wide range of navigation and communication functions was already launched in 2017. This feature is being expanded to further models now, too.


Outlook at 2018.

BMW Motorrad gets started in 2018 with a powerful product portfolio and is in excellent shape all round. Timo Resch, BMW Motorrad Head of Sales and Marketing: “We expect to see further growth in sales for our vehicles in 2018, too. We are looking forward to the positive impulses generated by the launch of the completely new F models F 750 GS and F 850 GS as well as the much anticipated C 400 X midsize scooter. Expanding our urban mobility product range is a key topic for the future of BMW Motorrad.”


Pour plus d’informations, veuillez-vous adresser à :

Maryse Bataillard

Chef du Service Communication Corporate

Tél : +33 (0)1 30 43 93 23

E-mail :


BMW Group en France

BMW Group est implanté sur quatre sites en France : Montigny-le-Bretonneux (siège social), Tigery (centre de formation), Strasbourg (centre PRA international) et Miramas (centre d’essais techniques international). BMW Group emploie avec ses filiales commerciales et financières ainsi que son réseau exclusif de distribution plus de 5.000 salariés en France. En 2017, BMW Group France a immatriculé 87 748 automobiles des marques BMW et MINI et 16020 motos et scooters de la marque BMW Motorrad.

Le volume annuel d’achats de BMW Group auprès des équipementiers et fournisseurs français se chiffre en milliards d’Euro. Parmi eux, citons Dassault Systèmes, Faurecia, Michelin, Plastic Omnium, St Gobain, Valeo. La coopération avec PSA sur les moteurs 1,6 l est un grand succès. Dans le cadre de sa stratégie électro-mobilité, BMW Group a créé la marque BMW i et a introduit les révolutionnaires BMW i3 et BMW i8.

BMW Group France poursuit en outre une politique active et pérenne de mécénat avec des acteurs culturels de renom tels que les Rencontres de la Photographie, Arles, Paris Photo et Gobelins, l’école de l’image où se tient la Résidence BMW pour la photographie émergente . Depuis plus de 30 ans, BMW Group France finance des projets d’utilité publique par le biais de sa Fondation placée sous l’égide de la Fondation de France : actuellement la prévention routière pour les jeunes conducteurs. L’engagement sociétal de BMW Group se décline aussi avec ses partenariats dans le sport français : Fédération Française de Golf (FFG), et la Fédération Française de Rugby (FFR) et le XV de France.







BMW Group

BMW Group, qui comprend les marques BMW, MINI, Rolls-Royce et BMW Motorrad, est le premier constructeur d’automobiles et de motos Premium au monde, fournissant également des services dans les domaines de la finance et de la mobilité. Entreprise de dimension mondiale, BMW Group exploite 31 sites de production et d’assemblage implantés dans 14 pays, ainsi qu’un réseau de vente présent dans plus de 140 pays.

Pour l’exercice 2017, les ventes mondiales de BMW Group ont atteint un volume total de 2 463 500 automobiles et plus de 164 000 motos. En 2016, l’entreprise a réalisé un bénéfice avant impôts de 9,67 milliards d’euros pour un chiffre d’affaires d’environ 94,16 milliards d’euros. Au 31 décembre 2016, les effectifs de BMW Group étaient de 124 729 salariés.

De tout temps, le succès de BMW Group s’est construit sur une action responsable, axée sur le long terme. Tout au long de la chaîne de création de valeur, la stratégie de développement de l’entreprise se fonde sur la durabilité écologique et sociale, la pleine et entière responsabilité du constructeur vis-à-vis de ses produits et un engagement ferme à préserver les ressources naturelles.





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