BMW Group : plus d’un million de voitures livrées sur les 5 premiers mois de l’année 2018.

BMW Group : plus d’un million de voitures livrées sur les 5 premiers mois de l’année 2018.  

 

• BMW Group : 1 003 573 unités vendues à fin mai 2018, à +1.6%.
• Gamme BMW X: nouveau record historique de ventes.
• Forte croissance des ventes de voitures électrifiées de 41%, à 46,849 unités dans le monde.
• Augmentation de plus de 50 % de la capacité de production des modèles BMW i afin de répondre à la progression de la demande.

 

VENTES BMW GROUP EN FRANCE

BMW Group en France  : Très forte progression des modèles électrifiés, 2ème position sur le marché des BEV et PHEV.

 

Le succès de la stratégie électrique du BMW Group se confirme dans le monde et tout particulièrement en France. Avec sa marque électrique BMW i et ses gammes de modèles hybrides rechargeables BMW iPerformance et MINI SE, le BMW Group voit sa part de marché progresser très fortement sur le segment électrifié Français pour atteindre 13,4 % sur les 5 premiers mois de l’année.

 

Au cumul 2018, 2 244 voitures BMW Group électrifiées ont été immatriculées, représentant 8,30 % des ventes de BMW et 2,4 % des ventes de la marque MINI ce qui place BMW Group en deuxième position sur le segment des voitures particulières les plus durables.

 

La BMW i3, citadine Premium 100 % électrique a fortement progressé avec une croissance de 52% à 1077 immatriculations sur les cinq premiers mois de l’année. Elle est toujours sur le podium des ventes de voitures électriques à particuliers et entreprises.

 

Les ventes de modèles hybrides rechargeables des marques du BMW Group enregistrent une croissance de 26,5 % avec 1167 immatriculation au cumul 2018.

 

BMW Group offre la plus large gamme de voitures hybrides rechargeables offrant de 30 à 55 km d’autonomie en mode électrique : le monospace BMW 225xe Active Tourer, les berlines BMW 330e et 530e, le BMW X5 xDrive 40e, la limousine BMW 740e auxquels s’ajoutent les BMW i8 coupé et roadster. La MINI Countrryman SE et le C Evolution de BMW Motorrad viennent compléter cette large offre.

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VENTES BMW GROUP MONDE

 

Munich. The BMW Group has sold more vehicles than ever before in the first five months of the year: more than a million customers worldwide have already taken delivery of their new BMW, MINI or Rolls-Royce vehicle in 2018 (1,003,573 / +1.6%). This record result was achieved despite the ongoing global ramp-up of BMW X3 production and volatility in China due to changes in import duties. These factors contributed to a slight decrease in the company’s monthly sales in May (204,041 / -2.1%).

 

“To have sold over a million cars by this point in the year is a real milestone,” said Pieter Nota, BMW AG Management Board member responsible for Sales and Brand BMW. “We’re particularly pleased to see that our X vehicles are more popular with our customers than ever, with record sales figures despite the lack of X3 availability in China. In the second half of the year, the X3 will once again become fully available worldwide, bringing increased sales momentum in the third and fourth quarters. Meanwhile, sales of our electrified vehicles are growing really strongly, with customer deliveries up by over 40%,” Nota continued.

 

Five years after its initial launch, customer demand for the BMW i models continues to grow at such a rate that production in Plant Leipzig will be increased by over 50% this autumn, to 200 cars a day. In the first five months of the year, sales of BMW i, BMW iPerformance and MINI Electric vehicles jumped 41.0% to total 46,849. The growing trend towards electrification continues globally, with several significant markets reporting especially strong development. For example, electrified vehicles accounted for nearly 7% of all BMW and MINI models sold in the USA in the first five months of the year (9,762 / +61.0%) and more than 7% of BMW and MINI sales in the UK (6,555 / +34.2%). In some markets, electrified vehicles already account for more than half of all BMW and MINI sales. Examples here are Norway (4,125 / +5.8%) and Malaysia (2,313 / +37.9%). The BMW Group remains well on target to achieve its stated aim of selling over 140,000 electrified vehicles in 2018.

 

Sales of BMW X vehicles in the first five months of the year totalled 303,202 units (+3.4%) and accounted for 35.3% of all BMW brand sales. The brand has delivered 858,675 (+1.6%) vehicles to customers this year, with models such as the BMW 1 Series (82,828 / +11.6%) and the BMW 5 Series (156,105 / +12.5%) contributing to that growth.

In the first five months of the year, global MINI brand sales increased by 1.2% (143,472). Meanwhile sales at BMW Motorrad in the first five months of the year totalled 70,007 / ‑1.6%. This year, BMW Motorrad is introducing nine new models and the related adjustments in production are affecting deliveries. Nonetheless, BMW Motorrad continues to strive for sales growth in 2018.

 

The changeover of all relevant BMW Group vehicles to the new European WLTP and RDE testing standards is proceeding according to plan, thanks to a timely focus on the issue.

 

BMW & MINI sales in the regions/markets at a glance

While sales in the Americas achieved good growth in the year-to-date and in May, several other markets are more volatile. The ongoing headwinds in the UK market continue to affect sales there and the upcoming change in import duties in China has led to some short-term uncertainty due to the expected impact on pricing in that market overall. Meanwhile in Germany, several bank holidays in May meant there were two working days fewer than in the same month last year.

 

 

 

	In May 2018	Compared with previous year %	In ytd May 2018	Compared with previous year %
Europe	92,518	-0.9	446,485	+0.1
-        Germany*	23,618	-13.6	126,362	-1.8
-        UK	17,573	-3.0	90,637	-6.3
Asia	65,948	-8.0	348,342	+2.5
-        China (Mainland)	45,860	-10.1	248,870	+2.5
-        South Korea	6,430	+0.5	32,243	+18.4
Americas	40,263	+5.2	182,717	+4.7
-        USA	30,888	+3.4	142,469	+3.3
-        Latin America	4,577	+16.0	21,089	+13.4

*Provisional registration figures

 

 

BMW Group sales in/ytd May 2018 at a glance

 

	In May 2018	Compared with previous year %	In ytd May 2018	Compared with previous year %
BMW Group Automotive	204,041	-2.1	1,003,573	+1.6
BMW	173,940	-1.8	858,675	+1.6
MINI	29,767	-4.4	143,472	+1.2
BMW Group Electrified*	10,213	+39.2	46,849	+41.0
BMW Motorrad	17,050	-3.0	70,007	-1.6

*BMW i, BMW iPerformance, MINI Electric