BMW est partenaire d'Art Basel à Hong Kong 2023. Le Digital Art Mode de Cao Fei sera présenté dans le cadre de la foire d'art la plus renommée d'Asie

Munich/Hong Kong. From March 23-25, 2023, Art Basel in Hong Kong will take place at the Convention & Exhibition Centre (HKCEC), in the heart of the city. The show features premier galleries from Asia and beyond. It provides an in-depth overview of Asia-Pacific's astonishing diversity, as well as global artistic perspectives through Modern and contemporary works. As official partner of the show, BMW will again provide the VIP shuttle service as well as present its #DigitalArtMode and the new BMW i7.

BMW i7’s #DigitalArtMode which combines automobile with art will be showcased at Art Basel in Hong Kong for the first time. With the Digital Art Mode, BMW Group’s Cultural Engagement, already existing for over 50 years now, reaches new heights. It is the result of an intense collaboration with the internationally renowned Chinese multimedia artist Cao Fei who also designed the 18th BMW Art Car, the first of its kind to be entirely digital. The Digital Art Mode focuses on the holistic user experience: unique moments enhance BMW’s driving experience by creating a synergy of the vehicle’s functions and its interior design. Depending on the driving situation and the overall mood, a user experience featuring both a functional and an emotional level can be created at the touch of a button or via voice control. To that end, drive control and steering control, mood lighting and sound as well as the color scheme and graphics of the BMW Curved Display are precisely synchronized.

Art Basel in Hong Kong returns to the Hong Kong Convention and Exhibition Centre (HKCEC) in March 2023 with 177 galleries from 32 countries and territories – a significant increase from 130 exhibitors in 2022. The 2023 edition marks the return of all the fair’s special sectors, including Encounters, the show’s sector dedicated to large-scale works and curated by Alexie Glass-Kantor, Executive Director of Artspace, Sydney; as well as Kabinett, featuring thematic and focused presentations, making this the first Hong Kong show to feature all special sectors since 2019. As well as Conversations and Film

The BMW i7 defines a completely new level of top-of-the-range design and technology. Like no BMW vehicle before it, it stands for a new understanding of luxury that includes the needs and well-being of the passengers as well as advanced digitalisation and sustainability along the entire value chain.

To visit the show please note that entrance tickets are required:

BMW i7’s #DigitalArtMode at Art Basel in Hong Kong: 
Hong Kong Convention and Exhibition Centre (HKCEC) – Level 3 Concourse
1 Harbour Road
Wan Chai
Hong Kong SAR, China

Private View (by invitation only)
Tuesday, March 21, 12 noon to 8pm
Wednesday, March 22, 12 noon to 5pm
Thursday, March 23, 12 noon to 2pm
Friday, March 24, 12 noon to 2pm
Saturday, March 25, 11am to 12 noon

Vernissage (by invitation only)
Wednesday, March 22, 5pm to 9pm

Show Hours
Thursday, March 23, 2pm to 8pm
Friday, March 24, 2pm to 8pm
Saturday, March 25, 12 noon to 6pm