PressClub France · Article.
THE ICON : BMW et TYDE développent une embarcation innovante pour une mobilité urbaine sans émissions.
11.04.2023 Communiqué de presse
+++ BMW s’associe avec le fabricant de bateaux TYDE +++ Une solution pionnière pour la mobilité sur l'eau +++ Le concept de mobilité conçu par Designworks met en valeur le luxe durable en action +++
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Munich. BMW is presenting THE ICON, a craft offering emission-free mobility on water. Developed in collaboration with boat manufacturer TYDE, this watercraft exemplifies an ecosystem underpinned by a holistic way of thinking that re-defines emission-free mobility and incorporates travel on water alongside transportation on the road.
Urban conurbations, in particular, are in need of new and more sustainable solutions that make sense for the people who live there. Boat manufacturer TYDE is responsible for the development and realisation of THE ICON. The design of the innovative watercraft was created in the studio of BMW Group subsidiary Designworks.
This novel concept sees BMW utilising existing technologies and knowledge to create an integrated solution offering sustainable premium mobility in urban areas. The many years of experience of the BMW i brand in electric mobility combines with the expertise of boat manufacturer TYDE. With a future-focused design and locally emission-free drive system, THE ICON also showcases a progressive interpretation of luxury in the form of responsible pleasure.
THE ICON once again demonstrates how BMW keeps re-thinking mobility. This approach spans the relentless expansion of electric mobility and shrinking of environmental footprints throughout the value chain. And it also includes getting involved in the field of urban transport management. Through its myriad co-operations with cities, universities, companies and organisations, and in the areas of politics and society, the BMW Group is working on solutions that will re-imagine urban mobility in a more sustainable form. Its aim is to use innovations to help meet the mobility needs of people and at the same time safeguard quality of life in urban areas.
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