PressClub France · Article.
Première mondiale : BMW Group inspire les joueurs avec le premier configurateur automobile disponible dans Fortnite.
04.10.2023 Communiqué de presse
+++BMW Group crée sa propre île dans Fortnite avec « Hypnopolis »+++Un configurateur est présent pour la toute première fois dans le célèbre jeu vidéo multijoueur+++La nouvelle BMW iX2 peut être configurée dès à présent par les joueurs selon leurs préférences+++
Press Contact.
Myriam Ahdjoudj
BMW Group
Tel: +33-130-031-470
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Author.
Myriam Ahdjoudj
BMW Group
Munich. The BMW Group is not only consistently
driving forward the transformation and digitalization of the
automotive industry, but is also setting standards in gaming and
digital experiences with fascinating innovations. This is also the
case with the world's first Car Creator in Fortnite. The popular
online video game is developed by Epic Games and offers a wide range
of tools for creating games and gaming experiences. The BMW Group has
created a virtual city of the future with the island
"Hypnopolis", which can be explored by Fortnite's players.
In a storyline centered around the new BMW iX2, it holds various
challenges in store for gamers.
As a visionary city that combines futuristic technology and
nature, "Hypnopolis" embodies the innovative and sustainable
vision of the BMW Group. The most important architectural landmarks of
the BMW Group are harmoniously integrated into the elaborately
designed virtual world between skyscrapers, floating bridges and green
spaces with the company headquarters known as the "Four
Cylinder", BMW Welt and the BMW Museum. The subtle branding is
echoed in numerous Easter Eggs and other entertaining game elements.
"We design creative interactions and individual experiences
that reflect BMW's innovative power in the digital world. In doing so,
we use the Web 3.0 potential to intensify the digital brand experience
and create an active community," says Stefan Ponikva, Vice
President BMW Brand Communication and Brand Experience. "Our
island in the online video game Fortnite opens up new dialogue
opportunities with Next Gen target groups and brings the brand to life
in the hands of the players. "We are especially pleased that BMW
is the first brand to give players the opportunity to customize a
digital vehicle in Fortnite."
Gamified BMW iX2 Car Creator as a world premiere in the
Fortnite cosmos.
The highlight of the visit to "Hypnopolis"
is the Car Creator, which is located below the double cone in BMW Welt
and is unlocked by completing various challenges. The gamified ability
to create a vehicle is a world premiere in Fortnite, making BMW the
first brand ever to do so. The unique in-game experience allows
players to design the new BMW iX2 according to their individual preferences.
At the launch of "Hypnopolis" on October 4, 2023, the
new BMW iX2 will still show up in prototype disguise in the Car
Creator, and players can initially choose from a limited palette of
gamified paint schemes, rims or trunk contents. After the
communication launch on October 11, 2023, the series paint finishes,
series rims and interior options for the new BMW iX2 will then also be
available in the Car Creator.
The Island Code to enter „Hypnopolis“ is: 3541-0917-2429.
BMW Group is taking a holistic approach to virtual experiences.
The pioneering role that the BMW Group plays in the
automotive industry with regard to the implementation of virtual
experiences is not limited to the gaming sector alone. The company is
already increasingly deploying virtual world and experience solutions
in the areas of production, development, sales and aftersales.
With the understanding that virtual experiences offer potential
to provide customers with unique experiences around their vehicle, the
BMW Group is also driving the topic forward together with innovative
tech start-ups. As part of its global supplier scouting program, the
premium Bavarian automaker initiated the BMW Group Supplierthon 2023,
with more than 100 participants from around the world submitting their
innovative ideas in the categories of "Vehicle Readiness,"
"In-Car Experience" and "Virtual Ecosystems." The
BMW Group plans to integrate the respective winners from the three
categories into its partner and supplier network to promote the
implementation of these promising concepts.
First place in the "Vehicle Readiness" category was secured by Chinese start-up DeepMirror Inc. with a spatial computing approach that makes it possible to spatially localize vehicles by combining multiple vehicle sensors. With "BMW Efficiency Racing," MaibornWolff GmbH delivers the best "in-car experience" that transforms an efficient driving style into an entertaining race against other BMW drivers. The approach for the most convincing "Virtual Ecosystem" comes from Serviceplan DCNTRL. Web3 Studio's "BMW Key" represents a holistic approach that links physical products along the entire customer journey with the virtual brand experience.
The holistic approach that the BMW Group takes with regard to virtual
worlds is essentially based on three pillars. As part of the
"Corporate Metaverse", for example, the BMW Group uses
virtual work platforms to collaboratively develop new solutions and
products. This extends across all areas such as development,
production and human resources and includes, among other things, the
AI-supported development platform ItOverse and the Factoryverse as the
digital twin of the BMW Group plants.
In addition, the BMW Group is leveraging the potential of a
"Commercial Metaverse" to intensify the digital brand
experience and create a vibrant community in which the virtual
platform becomes an experience space for customers. The "In-Car
Metaverse" approach relies on innovative technologies to
transform vehicles into interfaces to Web 3.0. New approaches to
innovation management are part of this, as is seamless integration of
3rd party entertainment and communication solutions in the vehicle.
*This experience is an independently created Fortnite experience
and is not sponsored, promoted or organized by Epic Games, Inc.