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JEFF KOONS TO CREATE NEW BMW ART CAR
03.02.2010 Press Release
Munich/New York. Internationally acclaimed artist Jeff Koons will create the 17th BMW Art Car in the 35th anniversary year of the program. Koons and Jim O’Donnell, President of BMW North America,jointly made the announcement today at an event held at Koons’ New York City studio. "I always thought it would be an honor to work on a BMW Art Car,” said Jeff Koons. “I look forward to participate in a tradition set forth by such great artists as Calder, Lichtenstein, Stella and Warhol."
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Munich/New York. Internationally acclaimed artist Jeff Koons will create the 17th BMW Art Car in the 35th anniversary year of the program.
Koons and Jim O’Donnell, President of BMW North America,jointly made the announcement today at an event held at Koons’ New York City studio. "I always thought it would be an honor to work on a BMW Art Car,” said Jeff Koons. “I look forward to participate in a tradition set forth by such great artists as Calder, Lichtenstein, Stella and Warhol."
“The entire BMW Group is looking forward to this celebration of contemporary art by Jeff Koons, one of the greatest artists of our time,” said O’Donnell in making the announcement.
Koons will join an illustrious group of artists that includes Andy Warhol, David Hockney, Jenny Holzer, Roy Lichtenstein, Frank Stella, Robert Rauschenberg, and Alexander Calder – each of whom has made a unique artistic statement about the appearance and meaning of cars.
The Koons BMW Art Car will be revealed later in the year. Details of the model and preliminary design will be announced in due course.
Koons and BMW
The germination of the idea began in 2003, when Koons expressed his desire to create a BMW Art Car. His relationship with BMW started over two decades ago when he drove a BMW while residing in Munich, home to the BMW Group headquarters. Koons is known for his heartfelt appreciation of cars. Earlier this year he was even recognized by music icon Bono of U2 as the one of the ideal artists to design a car that would make the world fall in love with automobiles again.
“We are enormously pleased about Jeff Koons’ eagerly anticipated contribution to the BMW Art Car series, celebrating its 35th anniversary,” said Frank-Peter Arndt, member of the Board of Management for the BMW AG and responsible for BMW Group’s international cultural formats. “Art Cars are part of the DNA of BMW’s cultural engagement. As manifested in Koons’ latest sculptural work, what unites us is the belief that nothing is impossible. Our company and Jeff Koons are drawn to permanent innovation and cutting-edge technology.”
BMW Art Cars
Since 1975, artists from throughout the world have turned BMW automobiles into art signifying a particular period through the Art Car program. In 2007, the latest installment was revealed with Olafur Eliasson’s “Your mobile expectations: BMW H2R project.” Many of these have been exhibited in renowned museums throughout the world including the Louvre, the Guggenheim Museums, and the Shanghai Art Museum. They have been displayed at the BMW Museum in Munich, between 2006 and 2010 and many went on a world tour throughout Asia, Russia, Africa, India, the United States, and Mexico.
With over 100 major projects worldwide, BMW Group cultural programs have been an integral part of the company’s contributions to society for almost 40 years. Besides contemporary art, architecture and design, classical music and jazz are key components of this engagement.
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The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues for 2009 totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.