Do you need help? Please contact our support team from 9 to 17 CET via

PressClub Global · Article.

“Driving the Next Movement” - BMW Group campaign for a revolution in mobility

BMW Group pioneers a new direction with BMW i

Sales, Marketing

Press Contact.

Bernhard Ederer
BMW Group

Tel: +49-89-382-28556
Fax: +49-89-382-20626

send an e-mail


Attachments(1x, ~92.17 KB)
Photos(3x, ~10.59 MB)
Videos(10x, ~1.56 GB)

Related Links.

This article in other PressClubs

BMW Group pioneers a new direction with BMW i


Munich. With BMW i, the BMW Group is providing answers to the economic and environmental challenges of a changing world. The new international campaign highlights famous, historically-significant revolutions and draws a similarity to the pioneering character of BMW i. Print ads, internet banners and social media advertising direct viewers to an online video with nine different features showing BMW Group employees in the context of their work for BMW i, as well as e-mobility users. The features showcase various aspects of BMW i, such as the use of sustainable materials, or answer frequently asked questions – such as an electric vehicle’s range. The images and language used in the campaign are based on the same format as the BMW Group sustainability campaign and integrated with

BMW i brand and product communications.


The BMW Group’s “Driving the Next Movement” campaign is also taking a new direction. “The BMW Group’s vision is to shape the mobility of the future. With our clear focus on premium, sustainable mobility, we, as a company, drive change and are providing innovative solutions,” says Bill McAndrews, Vice President Communications Strategy, Corporate and Market Communications

at BMW Group. “For these reasons it is a BMW Group campaign, highlighting how our employees contribute to revolutions, large and small, through their day-to-day work,” McAndrews added.


BMW i will reach out to new target groups for the BMW Group and position the BMW parent brand even more clearly as a sustainable, future-oriented brand. BMW i is revolutionising people’s understanding of mobility with an holistic approach based on customised vehicle concepts with unique design, sustainability throughout the value chain and complementary mobility services.


The campaign started on 13 May 2013 with the first print ads.

Creative concept and implementation: Interone, Munich

Film production: TVT, Munich



If you have any questions, please contact:


Corporate Communications


Martina Napoleone, Business and Finance Communications

Spokesperson Marketing and BMW Welt

Telephone: +49 89 382-14908, Fax: +49 89 382-24418

Alexander Bilgeri, Head of Business, Finance and Sustainability Communications

Telephone: +49 89 382-24544, Fax: +49 89 382-24418


Media website:




The BMW Group

The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.







Article Offline Attachments.

Article Media Material.

My.PressClub Login

BMW Group Streaming


Here you can see our on demand webcasts from the IAA Mobility 2021, with the BMW Group Keynote, the Analyst and Investor Evening Event and the discussion forum "The car as the engine of the circular economy?".

Open Streaming Page

CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here:

Add your filter tags.

Press Release
Press Kit
Fact & Figures
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Submit filter
Clear all