PressClub Global · Article.
MINI at the NAIAS Detroit 2015.
18.12.2014 Press Kit
One year after the US premiere of the new MINI, the British premium manufacturer presents another spectacular addition to the model range at the 2015 North American International Auto Show (NAIAS) in Detroit. The new MINI John Cooper Works is raring to go and now sees its world premiere at the Mecca of the US automotive industry.
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One year after the US premiere of the new MINI, the British premium
manufacturer presents another spectacular addition to the model range
at the 2015 North American International Auto Show (NAIAS) in Detroit.
The new MINI John Cooper Works is raring to go and now sees its world
premiere at the Mecca of the US automotive industry. This model takes
hallmark MINI driving fun - already intensified in the latest
generation - to a level of irresistible racing passion. A particularly
powerful turbo engine, suspension technology precisely attuned to the
race track and an aerodynamically optimised body design give the new
MINI John Cooper Works outstanding performance properties.
The new top athlete combines the enthusiasm for top performance embodied by the John Cooper Works brand with the consistently refined quality of the latest MINI generation. At NAIAS 2015, the new version of the original in the premium small car segment will demonstrate that it not only offers extreme driving fun but also provides the perfect basis for fresh diversity. In addition to the new MINI 3 door, the limelight will also be on the new MINI 5 door at the motor show in Detroit. What is more, visitors to the exhibition from January 17th - 25th 2015 will have the opportunity to see the latest additions to the program of MINI Yours special equipment features as well as a particularly fascinating concept study.
The North American International Auto Show traditionally marks the start of the sector's global motor show calendar. It is now one of the most outstanding auto shows in the world and will be held for the 27th time in 2015. More than 200 companies will be presenting their current new models, products and technologies at the Cobo Center in Detroit. Like last year, the organisers expect NAIAS 2015 to attract more than 800,000 visitors.
World premiere for the top athlete: the new MINI John Cooper Works.
The new MINI John Cooper Works offers extreme temperament subject to precise control, making for especially fascinating driving fun in day-to-day traffic. Typical of the John Cooper Works models, these characteristics are created by developing and harmonising technology details for the engine, suspension, body and cockpit based on in-depth racing expertise and geared towards top performance.
The most important components of this overall package are the powerful 4-cylinder turbo engine, a sports suspension including Brembo sports brake system and exclusive John Cooper Works light alloy wheels, the John Cooper Works aerodynamics kit and particularly large air inlets on the front section of the vehicle as well as a model-specific interior in sports car style. With its exclusive design and equipment features, the new MINI John Cooper Works is set more clearly apart than ever from the other models of the MINI family. It achieves significantly improved driving performance figures and a further reduced level of fuel consumption as compared to its predecessor model.
MINI Superleggera Vision: British style meets Italian flair.
Future-oriented technology and tradition-steeped automobile craftsmanship are combined in the concept study of a compact roadster created as a collaborative venture between MINI and the Italian design and body manufacturing specialist Touring Superleggera. The MINI Superleggera Vision presents a modern interpretation of a classic open-top two-seater merging British style with Italian flair. Elaborately crafted by hand, the study has an electric motor under the bonnet. The vehicle concept and design are focussed entirely on the essentials: driving fun and aesthetic appeal.
The roadster's characteristic MINI proportions derive a fascinating charismatic touch from the unmistakable Touring Superleggera lines and surface finish. The lightweight construction used for the body - another characteristic feature - contributes to pure driving fun, enthralling agility and groundbreaking efficiency. In the interior of the MINI Superleggera Vision, purist and therefore timeless aesthetic appeal is created by means of generous surfaces and high-quality materials which are especially authentic since they have largely been left in their original state.
For further details on official fuel consumption figures, official specific CO2 emissions and power consumption of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at all sales outlets, from Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html. ManualCO2 (PDF ‒ 2.7 MB)
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