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MINI FASHION – BEYOND NATIVE. MINI to present new, limited-run Capsule Collection at Pitti Uomo 92.
Fri May 05 10:45:00 CEST 2017 Press Release
At the Pitti Uomo, one of the leading international fairs for men’s fashion and contemporary lifestyle, MINI is offering an exclusive look at its new MINI FASHION – BEYOND NATIVE Capsule Collection. As part of a special collaboration with MINI, five up-and-coming international designers are highlighting the creative contrasts between cultural origins and adopted homelands.
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Munich/Florence. At the Pitti Uomo, one of the leading international fairs for men’s fashion and contemporary lifestyle, MINI is offering an exclusive look at its new MINI FASHION – BEYOND NATIVE Capsule Collection. As part of a special collaboration with MINI, five up-and-coming international designers are highlighting the creative contrasts between cultural origins and adopted homelands. This process of exploration has yielded individual fashion items for the proverbial “urban traveller” roaming between vastly differing cultures and ways of life. BEYOND NATIVE is inspired by one of the most diverse living environments of all: the city, MINI’s native habitat.
“Our aim through the collaboration with these five creatives is to provide a platform for the unique energy which only the fusion of disparate cultural influences can generate,“ explains Sabine Ringel, Creative Lead at MINI FASHION. “The richness and depth of the work produced by these well-travelled designers only exist because of their decision to cross borders.”
Below are the designers participating in the collaboration and their cultural backgrounds:
Diega Vanassibara, born in Brazil, now living and working in the UK / www.diegovanassibara.com
Edwina Hörl, born in Austria, now living and working in Japan / www.edwinahoerl.com
Pronounce, born in China, now living and working in Italy / www.pronouncestudio.com
Post-Imperial, born in Nigeria, now living and working in the USA / www.post-imperial.com
Perret Schaad, Tutia Schaad & Johanna Perret. Schaad was born in Vietnam and is now living and working in Germany / www.perretschaad.com
BEYOND NATIVE is the third in a series of limited-run MINI FASHION Capsule Collections. It epitomises the MINI brand’s open and optimistic mindset. The five-piece collection will go on display at Pitti Uomo 92 in Florence, Italy from 13 – 16 June and be available in limited numbers for online purchase from this autumn.