PressClub Global · Article.
BMW Motorsport returns to the 24 Hours of Le Mans with Panasonic as “Official Partner”.
Wed May 02 08:29:49 CEST 2018 Press Release
As BMW Motorsport returns to the 24 Hours of Le Mans (FRA) and enters the FIA World Endurance Championship (WEC), they are looking forward to a new partner that is renowned around the world: Panasonic enters the newly formed Super Season 2018/2019 of the endurance world championship as the “Official Partner” of BMW Motorsport; the championship will see two BMW M8 GTE contest eight races on three continents, including two appearances at Le Mans.
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Munich. As BMW Motorsport returns to the 24 Hours of Le Mans
(FRA) and enters the FIA World Endurance Championship (WEC), they
are looking forward to a new partner that is renowned around the
world: Panasonic enters the newly formed Super Season 2018/2019 of
the endurance world championship as the “Official Partner” of BMW
Motorsport; the championship will see two BMW M8 GTE contest eight
races on three continents, including two appearances at Le Mans. The
partnership will be long-term.
“Entering the WEC and the related return of BMW Motorsport to Le Mans is one of the major highlights of the 2018 season for us,” said BMW Motorsport Director Jens Marquardt. “I’m really excited that with Panasonic we have a true global player on our side, one which already has a lot of experience as a partner of top-class motorsport. Just like BMW, Panasonic is always on the look-out for innovations. This is what makes our collaboration extremely promising.”
Masashi Nagayasu, Vice President, Automotive & Industrial Systems Company, Director, Automotive Marketing & Sales Division commented: “Panasonic is excited to announce this landmark partnership with premium OEM BMW. Panasonic is already a world-leader in Mobility Technologies, and further demonstrates this commitment to innovation through this BMW WEC partnership.”
As “Official Partner”, the Panasonic logo will be visible on both BMW M8 GTE, as well as on the helmets and racing suits of the BMW works drivers in the WEC. This will also be the case for the clothing of all other members of the team.
After the test drives in advance of the WEC on 6th/7th April in Le Castellet (FRA), the first race outing for the two BMW M8 GTE in this championship is planned for 5th May in Spa-Francorchamps (BEL). The race at the challenging track in the Belgian Ardennes region not only marks the start of the season, but is also the dress rehearsal for the 24 Hours of Le Mans, which will take place on 16th/17th June. This will be followed by three six-hour races in Silverstone (GBR), at Panasonic’s home event in Fuji (JPN) and in Shanghai (CHN). The season will continue into next year in Sebring (USA) and Spa-Francorchamps, before the BMW drivers take on the 24-hour challenge of Le Mans once again on 15th/16th June at the season finale of the first WEC super season.
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen / 56.3 billion EUR for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. Panasonic offers systems and technology focused on making mobility more comfortable, safer and more eco-friendly. From entertainment systems to green energy solutions. For more information about the company and the Panasonic brand, see www.panasonic.com/global/home.html and www.experience.panasonic.de/.