Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

Driving pleasure as never seen before: down the Canal Grande in Venice in the new BMW 8 Series Coupe.

A vehicle for unique moments: spectacular TV commercial for the market launch shows the new luxury sports car driving along the legendary waterway in the Italian lagoon city.

G15
·
Coupé
·
8 Series
 

Press Contact.

Cypselus von Frankenberg
BMW Group

Tel: +49-89-382-30641
Fax: +49-89-382-28567

send an e-mail

Downloads.

  
Attachments(1x, ~81.62 KB)
  
Photos(11x, 130.22 MB)

This article in other PressClubs

Show all

Munich/Venice. The new BMW 8 Series Coupe is more than just a sports car. With this model, BMW gives the luxury segment a new identity, making automobile dreams come true and creating unique moments of pleasure. The spectacular TV commercial at the centre of the market launch campaign for the new BMW 8 Series Coupe takes as its motif the emotional impact of a completely new mobility experience that is realised for the first time ever. It shows the luxury sports car driving through the historical centre of Venice. Driving past magnificent palazzi and underneath the Rialto bridge, the new BMW 8 Series makes its way along the Canal Grande – a route never before covered by an automobile. For the driver, whose story is told in the short film, the childhood dream comes true of driving a car through Venice; meanwhile viewers are given a whole new perspective on the lagoon city, featuring moments of driving pleasure in a form that has never been seen before.

The film, which is directed by Daniel Wolfe and will be shown in versions lasting 15, 30 and 45 seconds, is about a young Venetian man who as a child discovers his love of automobiles in general and BMW in particular. A model BMW M1 becomes his favourite toy, and a boat-builder friend introduces him to the fascination of engine technology. But in a city in which boats are the sole means of transport, his yearning for sheer driving pleasure remains unassuaged, which is why he leaves Venice as a teenager, not to return until many years later. And now at last his childhood dream comes true – in the new BMW 8 Series Coupe and driving on pontoons that pave the way to a unique automobile trip through the canal network of his home city.

The scenario is symbolic of efforts to make the apparently impossible come true and turn long-nurtured dreams into reality. “Our models for the luxury performance segment are geared towards the lifestyle of a target group that dares to try out new things and go beyond the limits of feasibility,” ways Uwe Dreher, Director Brand Communication BMW, BMWi and BMW M. “We offer these individuals a mobility experience that corresponds to their idea of exclusivity and progressive luxury.”

In order to enable the shoot to take place, the Venice authorities – for the first time in the city’s history – issued the BMW Group with a permit to set up a pontoon structure that would allow an automobile to drive past the world-famous backdrop of the city’s historical centre. Where gondolas, vaporetti and small motorboats have been the sole means of transportation for centuries, the new BMW 8 Series Coupe became a true pioneer of driving pleasure – quite literally striking out on a new path. The sensational scenes were partially shot using camera drones; the commercials will be broadcast worldwide on selected TV channels and also online.

The campaign for the launch of the new BMW 8 Series Coupe was developed by the BMW Group in collaboration with Serviceplan Campaign International. It will be backed up by wide-ranging social media activities on outlets such as Facebook, Instagram and YouTube. A feature with background information and impressions of the otherwise car-free city of Venice as well as a documentary of the film shoot with the new BMW 8 Series Coupe is also in preparation. “The market launch campaign for the new BMW 8 Series Coupe expresses not just the distinctive character of this model but also the emotional power of our vehicles in the luxury performance segment and innovative strength of the BMW brand,” says Kirsty Skinner-Gerth, Head of International Campaigns, Artwork, Film, Entertainment Marketing.

With its spectacular showcasing of the new BMW 8 Series Coupe against the historical backdrop of Venice, BMW provides a particularly high-visibility continuation of its recently initiated campaign in the luxury performance segment. The models in this segment now bear a newly designed signet along with the company name Bayerischer Motoren Werke written out in full. The brand’s intensified presence in this segment is one of the objectives defined by the BMW Group as part of its corporate strategy NUMBER ONE > NEXT to secure sustainable growth in automobile markets worldwide. In addition to exclusive vehicles and services, BMW is also creating a world of experience in the globally expanding luxury performance segment, going far beyond driving pleasure by providing target groups with unique and inspiring moments.

CO2 EMISSIONS & CONSUMPTION.

BMW 8 Series Coupe (fuel consumption combined: 9.8 – 6.1 l/100 km; CO2-emissions combined: 224 – 160 g/km*

*The figures for fuel consumption, CO2 emissions and power consumption are calculated based on the measurement methods stipulated in the current version of Regulation (EU) 2007/715. The information is based on a vehicle with basic equipment in Germany; ranges take into account differences in wheel and tyre size selected as well as optional equipment and can change during configuration.

 

The figures have already been calculated based on the new WLTP test cycle and adapted to NEDC for comparison purposes. In these vehicles, different figures than those published here may apply for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions.

 

For further details of the official fuel consumption figures and official specific CO2emissions of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.

 

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

LA AUTO SHOW 2018.

Los Angeles. 28.11.2018

17:40 CET / 8:40AM PST.
Here you will see the live transmission of the BMW Press Conference at the LA Auto Show.

open streaming site

CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.

Latest Facts & Figures.

Specifications of the BMW i8 Roadster, valid from 09/2018.
Mon Nov 05 14:30:00 CET 2018
I15
BMW i Automobiles
Specifications of the BMW i8 Coupe, valid from 09/2018.
Mon Nov 05 14:24:00 CET 2018
I12 LCI
BMW i8 Coupé
Specifications of the BMW M5, valid from 09/2018.
Mon Nov 05 13:54:00 CET 2018
F90
BMW M Automobiles
Specifications of the BMW M4 Coupe, valid from 09/2018.
Mon Nov 05 13:48:00 CET 2018
F82
Coupé
Specifications of the BMW M4 Convertible, valid from 09/2018.
Mon Nov 05 13:39:00 CET 2018
F83
BMW M Automobiles
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login