Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

BMW and Artsy launch new city guide feature within the Artsy app.

Users exploring major museum exhibitions, art fairs, and gallery shows worldwide.

Corporate
·
Cultural Issues
 

Press Contact.

Thomas Girst
BMW Group

Tel: +49-89-382-24753
Fax: +49-89-382-10881

send an e-mail

Downloads.

  
Attachments(2x, 518.62 KB)
  
Photos(1x, 737.38 KB)

This article in other PressClubs

Hong Kong. In the evening of Wednesday, March 27, 2019 and timed to coincide with BMW’s partner Art Basel’s show in Hong Kong, BMW and Artsy reline their long-term partnership: a new city guide feature within the Artsy app. The feature will be unveiled to users at an event co-hosted by BMW and Artsy and allows them to explore major museum exhibitions, art fairs, and gallery shows in six art-world centers across three continents, including New York, London, Hong Kong, Paris, Los Angeles, and Berlin. The app update will be available for iOS users from Wednesday, March 27, 2019.

Further building on Artsy’s personalized, comprehensive, and intuitive art buying experience, the new city guide feature will create a seamless discover-to-collect experience for Artsy buyers. Users of the feature will be able to navigate around any one of the six featured cities with in-app GPS, discover current exhibitions and fairs taking place in the vicinity, browse works and artists showcased, and buy from galleries and fairs directly, all within the Artsy app. Because Artsy has the world’s largest partner network - 3,000+ galleries, 800+ museums, and 80+ art fairs across over 90 countries - the city guide will provide the most extensive opportunities for art discovery available.

Additionally, users who have interacted with Artsy before will see a tailored selection of artists and artworks based on their preferences. They will also be able to save their favorites and explore the shows either virtually or in-person, as well as take advantage of the augmented reality feature to virtually place artworks from the exhibition or fair on their wall. Thanks to BMW, the new feature will also include selected private collections located all over the world and accessible to the public, all taken from the BMW Art Guide by Independent Collectors, whose fifth edition was just launched and is a one of a kind guide. Furthermore, the user will have the chance to find respective fair activations by BMW worldwide, from displays of vehicles of the BMW Art Car Collection to other numerous initiatives from the longstanding cultural engagement of the brand will be part of the feature.

Fatma Collins, Artsy’s VP of Product: “We are thrilled to partner on the Artsy city guide feature with BMW, with whom we share a passion for quality and innovation. Not only is the feature the first of its kind to offer a seamless and personalized discovery-to-collect experience, its launch exemplifies Artsy’s deep product and engineering expertise, unparalleled industry network, and commitment to the nexus of art and culture. By providing greater access to art and deeper engagement with it, this initiative further builds on Artsy’s goal to increasingly support more artists in the world and make more art accessible to art lovers and buyers on a global scale.”

Thorsten Mattig, Head of BMW Sports Marketing and Brand Cooperations: “As a pioneer in technology and design as well as longtime supporter of the arts, BMW found the natural partner with Artsy. Believing in empowering innovation and aesthetics, and in creating unique and immersive experiences, we both aim to push forward the conversation around art and culture worldwide. We are really delighted to announce the launch of the new city guide feature, which is not only the next step of the multi-channel partnership, but the first of its kind to connect technology, digitalization and arts. As the interaction between the driver, the vehicle, and the digital world is a central element for BMW, the city guide is the perfect solution for everyone’s personalized experience of arts all around the world.”

With BMW at the forefront of technological innovation and digital leadership when it comes to its core business, Artsy is a natural partner in the cultural realm. For the past fifty years, BMW has been involved in hundreds of cultural initiatives worldwide. Both Artsy and BMW are putting their heads, know-how and network together to create meaningful platforms for contemporary art in the future.

The partnership of BMW and Artsy also includes an ongoing film series called the Future of Art, which profiles artists and creative luminaries such as Trevor Paglen, Carrie Mae Weems, and Elizabeth Diller.

To watch The Future of Art video series and for further information, please refer to:  https://www.artsy.net/series/artsy-editors-future-art

For further questions please contact:

Prof. Dr Thomas Girst

BMW Group Corporate and Governmental Affairs

Head of Cultural Engagement

Telephone: +49 89 382 24753

Thomas.Girst@bmwgroup.com 

 

Simon Guy Warren

Artsy

Senior Director of Communications

Telephone: +1 646 462 6774

simon.warren@artsy.net

www.press.bmwgroup.com

E-Mail: presse@bmw.de

About BMW Group Cultural Engagement

For almost 50 years now, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on contemporary and modern art, classical music and jazz as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group's Munich headquarters. Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim, Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In 2016 and 2017, female artist Cao Fei from China and American John Baldessari created the next two vehicles for the BMW Art Car Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and London, the company also partners with leading museums and art fairs as well as orchestras and opera houses around the world. The BMW Group takes absolute creative freedom in all its cultural activities – as this initiative is as essential for producing groundbreaking artistic work as it is for major innovations in a successful business.

Further information: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview

Facebook: https://www.facebook.com/BMW-Group-Culture

Instagram: https://www.instagram.com/bmwgroupculture

@BMWGroupCulture

#BMWGroupCulture

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw


About Artsy

Artsy is the global platform for collecting and discovering art. Artsy partners with leading museums, international galleries, auction houses, and art fairs to create the world’s largest art marketplace. Artsy expands the entire art market by using best-in-class technology to effectively connect supply and demand at a global scale. With 3,000+ partners across 90+ countries and the most-read art publication online, Artsy empowers a global audience to learn about, discover, and collect art. Launched in 2012, Artsy is headquartered in New York City with offices in London, Berlin, Hong Kong, and Los Angeles.

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

BMW GROUP ANNUAL ACCOUNTS PRESS CONFERENCE 2019.

Here you can see the full length live stream of the Press Conference.

open streaming site

CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.

Latest Facts & Figures.

Specifications of the BMW X2 M35i, valid from 03/2019.
Wed Jan 16 10:16:00 CET 2019
F39
Technical Data
Specifications of the BMW X1 xDrive25i, valid from 03/2019.
Wed Jan 16 10:08:00 CET 2019
F49
Technical Data
Specifications of the BMW i8 Roadster, valid from 09/2018.
Mon Nov 05 14:30:00 CET 2018
I15
BMW i Automobiles
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login