PressClub Global · Article.
Pure&Crafted Festival presented by BMW Motorrad: Music. Motorcycles. New Heritage.
23.07.2019 Press Release
First Music Acts for the Pure&Crafted Festival confirmed: Bad Nerves (UK), SONS (BE), Indian Askin (NL) and Swedish Death Candy (UK); more acts to be released soon.
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Munich/Amsterdam. After three legendary editions in
Berlin in 2015, 2016 and 2017 as well as Pure&Crafted ON THE ROAD
in 2018, the Pure&Crafted Festival now moves from Berlin to the
gates of Amsterdam: The beautifully situated location Taets Art and
Event Park will offer the unique backdrop for the three proven
components of the festival on Saturday, 28 September: 1.)
straightforward and honest Rock Music, 2.) Motorcycle culture and 3.)
a good portion of New Heritage Lifestyle.
The evening before (Friday, 27 September), the weekend will open with a Pure&Crafted club night in the centre of Amsterdam. On Sunday, 29 September, the Taets Art & Event Park will once again be the meeting place for a relaxed breakfast together before heading from there to the starting point of this year’s Distinguished Gentleman’s Ride.
The confirmed bands (more names to be released soon).
If you’re not strong, you need to be fast! At least when it comes to
the English garage Punk Rock Band Bad Nerves: an
infectious mixture at 78 rpm. Equally energetic are the Belgian garage
punk “sons“ from SONS, who give their sound a fine
psychedelic and fluffy note that makes it impossible to keep still. Of
course, Indian Askin don’t need to be introduced
anymore, because this very talented Amsterdam psychedelic Nu-Punk
Quartet has been on the radio, on the concert stages and at music
festivals for three years now and is now attracting more and more
attention abroad. Just like the international band Swedish
Death Candy. Not from Sweden, but from London, where the
band members from Italy, England and South Korea have their homebase
and from where they want to conquer the world with catchy, hard and
Pure&Crafted: Music. Motorcycles. New Heritage.
Visitors to the Pure&Crafted Festival are connoisseurs who love
their freedom and individuality. Also this year, they expect the three
proven pillars Music, Motorcycles und New Heritage.
At Pure&Crafted, Music stands for Indie/ Alternative, Folk, Rock, Singer-Songwriters, melodic Punk Rock and related genres. In past editions, promising up-and-coming acts as well as internationally renowned bands such as Interpol, Refused and The Hives have been presented.
BMW Motorrad is the initiator and title sponsor of Pure&Crafted. That’s why there are of course no wishes left unfulfilled in the area of Motorcycles. In the so-called Wheels Area of the festival, lovers of motorcycles, especially of extraordinary custom bikes, will get their money's worth and will be inspired by new – and also classic – models as well as search for high-quality motorcycle clothing, equipment and accessories. In addition, there will be the breathtaking Wall of Death shows, in which the famous Ken Fox troop from England will cast their spell over the audience.
New Heritage completes the overall package: after all, the impressive General Store at the festival is the ideal place for authentic fashion, favourites and handmade items. It offers high-quality, sustainable and durable products such as leather accessories, clothing and other must-have items from carefully selected manufacturers and the best brands on the scene.
Of course, Pure&Crafted is also home to Amsterdam’s most popular food trucks. They offer a careful selection of delicious, traditionally prepared dishes and refined drinks, specially adapted to the festival. Tickets for Pure&Crafted are available for EUR 25.00 from now on (incl. service fees) on www.pureandcrafted.com/tickets.
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Communications BMW Motorrad
Tel.: +49 89 382-50181
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.: +49 89 382-57505
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9,815 billion on revenues amounting to € 97,480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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