Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

“This is the BMW” – Flagship Event Director Jamie Birkmyre reflects on the tournament’s 15th anniversary.

The BMW PGA Championship at the Wentworth Club, on the outskirts of London, is one of the most prestigious tournaments on the international calendar and attracts world-class golfers and tens of thousands of spectators every year. As the tournament celebrates its 15th anniversary with BMW as title partner, Jamie Birkmyre looks back on the impressive development that the European Tour’s flagship event has undergone since BMW came on board.

BMW PGA Championship
·
Golf
 

Press Contact.

Nicole Stempinsky
BMW Group

Tel: +49-89-382-51584
Fax: +49-89-382-28567

send an e-mail

Downloads.

  
Attachments(1x, ~128.15 KB)
  
Photos(4x, ~8.76 MB)

This article in other PressClubs

  • Jamie Birkmyre: “The BMW PGA Championship is the benchmark.”
  • The flagship event on the European Tour has undergone an impressive development during the partnership with BMW.
  • Record Pro-Am crowds for a professional tournament: 22,000 fans flock to the iconic Wentworth Club on Wednesday.

 

London. The BMW PGA Championship at the Wentworth Club, on the outskirts of London, is one of the most prestigious golf tournaments on the international calendar and attracts world-class golfers and tens of thousands of spectators every year. As the tournament celebrates its 15th anniversary with BMW as title partner, Championship Director Jamie Birkmyre looks back on the impressive development that the European Tour’s flagship event has undergone since BMW came on board in 2005.

“I was handed the crown jewels,” says Jamie Birkmyre, referring to the moment in 2005 when he was named Championship Director of the PGA Championship, which was held under the BMW banner for the first time. Today, 15 years later, one thing is certain: Together, BMW and the European Tour have given the crown jewels a new splendour.

“The standards set by BMW are the highest you can possibly achieve,” says Birkmyre, looking back to the start of the partnership. “BMW brought in a style that was so consistent with the way the automobile manufacturer produces its fantastic cars. Every detail is first class, there is no compromise.” This approach was applied immediately to the BMW PGA Championship, which has been improved consistently every year since. “BMW raised the level and, at the same time, every party involved raised their own level,” says Birkmyre.

The flagship event of the European Tour has established a status that makes it the role model for other tournaments. “The BMW PGA Championship is the benchmark: A stunning venue, world-class players, heritage, and partners with prestigious, world-league brands. The golf is the nucleus, and we build around that pillar to give our fans the best experience possible.”

The spectator experience is the focus of the organisers. With great attention to detail, they have continuously raised the bar every year – from the Championship Village and the celebrity Pro-Am, to the spectacular weekend concerts that complement the golfing experience for the fans.

Birkmyre describes this development: “This is not just about a golf tournament, let’s make this a festival. With the BMW PGA Championship, we are in the entertainment business. It started with the Pro-Am. Let’s not have a Pro-Am like any other, let’s have celebrities. Then we added the concerts on the weekends. This year, with Rudimental and Anne-Marie on the stage, we will attract a lot of people who have never been to a golf event before. They are coming for the music in the first place, and may return for the golf.”

Day one of the 2019 BMW PGA Championship proved that this approach is still extremely successful: On Wednesday, 22,000 people came to the celebrity Pro-Am at the Wentworth Club. “This is probably a world record for a Pro-Am,” says Birkmyre. And that is just the start of the tournament week.

 

BMW PGA Championship: Winners in the BMW era.

2018      Francesco Molinari (ITA)

2017      Alex Noren (SWE)

2016      Chris Wood (ENG)

2015      Byeong Hun An (KOR)

2014      Rory McIlroy (NIR)

2013      Matteo Manassero (ITA)

2012      Luke Donald (ENG)

2011      Luke Donald (ENG)

2010      Simon Khan (ENG)

2009      Paul Casey (ENG)

2008      Miguel Angel Jiménez (ESP)

2007      Anders Hansen (DEN)

2006      David Howell (ENG)

2005      Angel Cabrera (ARG)

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

LA AUTO SHOW 2019

Los Angeles, 20. November.
Here you can see the webcast of the BMW Group Press Conference at the Los Angeles Auto Show.

Open Streaming Page

CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login