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An interview with Brooklyn Beckham: “When I saw the new BMW i8 Roadster Safety Car my eyes lit up“.

BMW i Motorsport welcomed a very special guest last weekend at the Mexico City E-Prix (MEX). Famous influencer and photographer Brooklyn Beckham had the exclusive opportunity of a photo shoot with the BMW i8 Safety Car in its new design that was presented to the world last Thursday.

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Munich. BMW i Motorsport welcomed a very special guest last weekend at the Mexico City E-Prix (MEX). Famous influencer and photographer Brooklyn Beckham had the exclusive opportunity of a photo shoot with the BMW i8 Safety Car in its new design that was presented to the world last Thursday. Beckham has a huge fan base on Instagram with 12 million followers. He had already got familiar with the BMW i8 Roadster (combined fuel consumption: 2.0 l/100 km; combined power consumption: 14.5 kWh/100 km; combined CO2 emissions: 46 g/km)*, when he drove it at the Coachella Festival 2019. Now he has added the driving experience with the BMW i8 Safety Car. In an interview he talks about his experience at the Mexico City E-Prix and the challenges of photographing a car.

 

Mr. Beckham, how do you sum up your experience at Mexico City?

Brooklyn Beckham: “It was an amazing experience. Thank you to BMW i Motorsport for the opportunity. On Thursday we had a great filming and photo session at some really unique locations. It was fun working with the BMW i8 Roadster Safety Car and I think we created some really cool stuff. On Friday I even had the chance to drive the car on the racetrack myself and as a passenger of Safety Car driver Bruno Correia.”

 

What is the challenge of photographing a car, compared to taking pictures of other objects or people?

Beckham: “I find photographing a car more challenging as you can’t catch a moment of someone’s personality. When I photograph people I try to capture a specific emotion and with a car you have to create the whole environment from scratch and need to consider quite a lot of technical requirements like reflections, angles and colour grading, for example. All this together makes the project very challenging and exciting.”

 

How does the new extraordinary design of the BMW i8 Roadster Safety Car inspire you as a photo artist?

Beckham: “When I saw the new BMW i8 Roadster Safety Car my eyes lit up because it was a completely new design that I have never seen before and that always excites me. The car just looks stunning to me.”


 

At the Coachella Valley Music and Arts Festival you got behind the wheel of the BMW i8 Roadster. Now you have driven the sister Safety Car as well. Can you describe what you particularly like about the car?

Beckham: “The BMW i8 Roadster was the perfect car for me to drive to Coachella 2019; it’s small, quick, and most importantly environmentally friendly. When I drove the safety car here at Mexico City it was such an incredible experience for me. I really enjoyed every minute of it.”

 

The Mexico City E-Prix was the first Formula E race where you are live on site. Can you understand what so many people find captivating about racing?

Beckham: “I’ve always been into racing cars ever since I can remember so was really excited to attend the race with BMW. And I haven’t been disappointed. It was a great experience and the atmosphere was so electric.”

 

Formula E is a fully-electric racing series. You like cool cars. How cool is electric mobility for a 20-year-old like you?

Beckham: “Electric cars are so incredible to me. The whole technology behind it is really impressive. Most importantly they’re eco friendly and I personally find them more sleek and sexy.”

CO2 EMISSIONS & CONSUMPTION.

The values for fuel consumption, CO2 emission and energy consumption shown were determined in the standardized test cycle according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model.
The values are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.
Effective 06.12.2018
Further information about the official fuel consumption and the official specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and under https://www.dat.de/co2/.

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

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