Do you need help? Please contact our support team from 9 to 17 CET via

PressClub Global · Article.

Black Week 2021: Attractive offers from the BMW Group on digital products and services as well as selected vehicle functions.

● Campaign running from 24 to 30 November in 18 markets, including Germany, France, the United Kingdom and Japan ● Black Week has been the BMW Group’s most successful online sales campaign since it was held for the first time in 2017 ● In 2020, campaign week sales increased by 57 per cent compared to the year before


Press Contact.

Christophe Koenig
BMW Group

Tel: +49-89-382-56097

send an e-mail


Attachments(1x, 591.93 KB)
Photos(1x, 939.42 KB)

This article in other PressClubs


Munich. The event that BMW customers have been waiting for: the Black Week campaign is back again this year, from 24 to 30 November. Over this period, 18 markets in the BMW Group will be offering discounts on digital services as well as selected vehicle functions. Black Week has been a resounding success since it was held for the first time in 2017, and rates as the BMW Group’s most successful online sales campaign. In 2020, campaign week sales increased by 57 per cent compared to the year before. The sales bump provided by Black Week accounted for 8 per cent of the total digital products and services sales for 2020. A total of 22,000 additional sales were generated by BMW customers during these seven days. The biggest sellers were the BMW Service Inclusive offering, the Connected Booster Package and the High-beam Assistant option.


The countries taking part in the campaign this year are Germany, the United Kingdom, Switzerland, Netherlands, Spain, France, Italy, Poland, Belgium, Sweden, Austria, Norway, Portugal, Czech Republic, Japan, Denmark, Finland and Luxembourg. Depending on the country, customers will be able to avail of price discounts of up to 30 per cent on digital services that can be added following vehicle purchase. The offers include the popular Connected Booster Package, which encompasses a number of services, as well as individual services like Apple Car Play®, which integrates the features of the iPhone into the vehicle.


A special highlight this year is the discount of up to 30 per cent on the popular “BMW Service Inclusive” package, which is available in nine markets. Customers pay a fixed amount once and are entitled to all the services in the package during the period of cover of, say, five years or up to 100,000 km.


Black Week is an important part of the consistent digitalisation strategy employed by the BMW Group to offer its customers a host of useful functions that can be added to a vehicle after purchase. In this way, all BMW drivers can personalise their vehicle to their specific needs in order to hack their lives with smart innovations.

Article Offline Attachments.

Article Media Material.

My.PressClub Login

BMW Group Streaming


Open Streaming Page

Here you can see the on-demand streams of the latest BMW Group press events. 

CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here:

Add your filter tags.

Press Release
Press Kit
Fact & Figures
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Submit filter
Clear all