Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

Black Week 2021: Attractive offers from the BMW Group on digital products and services as well as selected vehicle functions.

● Campaign running from 24 to 30 November in 18 markets, including Germany, France, the United Kingdom and Japan ● Black Week has been the BMW Group’s most successful online sales campaign since it was held for the first time in 2017 ● In 2020, campaign week sales increased by 57 per cent compared to the year before

 

Press Contact.

Christophe Koenig
BMW Group

Tel: +49-89-382-56097

send an e-mail

This article in other PressClubs

 

Munich. The event that BMW customers have been waiting for: the Black Week campaign is back again this year, from 24 to 30 November. Over this period, 18 markets in the BMW Group will be offering discounts on digital services as well as selected vehicle functions. Black Week has been a resounding success since it was held for the first time in 2017, and rates as the BMW Group’s most successful online sales campaign. In 2020, campaign week sales increased by 57 per cent compared to the year before. The sales bump provided by Black Week accounted for 8 per cent of the total digital products and services sales for 2020. A total of 22,000 additional sales were generated by BMW customers during these seven days. The biggest sellers were the BMW Service Inclusive offering, the Connected Booster Package and the High-beam Assistant option.

 

The countries taking part in the campaign this year are Germany, the United Kingdom, Switzerland, Netherlands, Spain, France, Italy, Poland, Belgium, Sweden, Austria, Norway, Portugal, Czech Republic, Japan, Denmark, Finland and Luxembourg. Depending on the country, customers will be able to avail of price discounts of up to 30 per cent on digital services that can be added following vehicle purchase. The offers include the popular Connected Booster Package, which encompasses a number of services, as well as individual services like Apple Car Play®, which integrates the features of the iPhone into the vehicle.

 

A special highlight this year is the discount of up to 30 per cent on the popular “BMW Service Inclusive” package, which is available in nine markets. Customers pay a fixed amount once and are entitled to all the services in the package during the period of cover of, say, five years or up to 100,000 km.

 

Black Week is an important part of the consistent digitalisation strategy employed by the BMW Group to offer its customers a host of useful functions that can be added to a vehicle after purchase. In this way, all BMW drivers can personalise their vehicle to their specific needs in order to hack their lives with smart innovations.

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

ANNUAL CONFERENCE 2024.

Munich. Here you can see the on demand webcast of the BMW Group Annual Conference 2024, with the world premiere of the next BMW vision vehicle on the "Road to Neue Klasse".

Open Streaming Page

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

Latest Facts & Figures.

Specifications of the BMW XM 50e, valid from 02/2024.
Wed Mar 06 13:48:00 CET 2024
G09
BMW M Automobiles
Specifications of the BMW i5 xDrive40, valid from 03/2024.
Thu Feb 29 15:53:00 CET 2024
G60
BMW i
Specifications of the BMW iX2 eDrive20, valid from 03/2024.
Sat Feb 17 09:00:00 CET 2024
U10
BMW i
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login