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GRAB THE CORNERS – MINI launches global campaign for John Cooper Works models.

The main protagonist of the global campaign is the high-performance brand John Cooper Works — which has been impressing MINI fans all over the world with its sporting agility for more than six decades. Both the brand's first two all-electric models and its siblings with combustion engines live up to the long history of racing thanks to specific chassis settings, sporty design and optimized aerodynamics.

John Cooper Works
 

Press Contact.

Julian Kisch
BMW Group

Tel: +49-89-382-38072

send an e-mail

Author.

Lisa Kaiser
BMW Group

Munich. The campaign — Grab the Corners — showcases the uniqueness of the new John Cooper Works models and goes back to John Cooper — a sports car constructor who converted a Mini into a racing car. This mini won the Rally Monte Carlo in 1964. During the conversion, John Cooper focused — in contrast to his competitors — not on optimizing speed on straight routes, but on cornering behavior.

This DNA is still part of the MINI John Cooper Works family today and was implemented in the integrated campaign by Anomaly London. The campaign films unsurprisingly feature heritage, community and countless corners to show the John Cooper Works car in action. Accompanied with a British voiceover and adequate soundtrack, the films highlight what MINI fans love about the John Cooper Works brand - from the MINI community to the go-kart feeling. The films were shot in Mexico City and feature a cameo from Charlie Cooper, the grandson of John Cooper.

Photographs and digital activations are part of the campaign that started worldwide on October 14th, 2024. Local launches in key markets will follow over the next weeks and months.

Innovative technologies meet sporty design highlights.

The first two all-electric John Cooper Works models — MINI John Cooper Works Electric and MINI John Cooper Works Aceman — were presented for the first time at the Paris Motor Show (October 14 — October 20, 2024) and, just like the MINI John Cooper Works, the MINI John Cooper Works Convertible and the MINI John Cooper Works Countryman ALL4, impress with unique sporting elements and innovative technologies. In addition to JCW sports seats, a selectable contrast roof and the specific chassis setting, the boost function for electric family members in particular is reminiscent of the brand's racing history.

 

Please find the campaign video here.

 

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

CO2 EMISSIONS & CONSUMPTION.

MINI John Cooper Works Electric (electricity consumption combined: 15,6 – 15,3 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km; CO2-class: A; Range in km according to WLTP: 371 – 363).

MINI John Cooper Works Aceman (electricity consumption combined: 16,4 – 16,0 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km; CO2-class: A; Range in km according to WLTP: 355 – 344).

MINI John Cooper Works (fuel consumption combined: 6.8 – 6.5 l/100km according to WLTP; CO2 emissions combined: 154 – 147 g/km; CO2-class: E).

MINI John Cooper Works Convertible (fuel consumption combined: 7.1 – 6.8 l/100km according to WLTP; CO2 emissions combined: 161 – 155 g/km; CO2-class: F). 

MINI John Cooper Works Countryman ALL4 (fuel consumption combined: 8,2 – 7,8 l/100km according to WLTP; CO2 emissions combined: 186 – 177 g/km; CO2-class: G).

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

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